• 03May
    2017

    Facebook denies it manipulates vulnerable teens for advertising

    A leaked document obtained by an Australian newspaper claims that Facebook was telling advertisers how to target emotionally vulnerable teens. The power Facebook has over its users has been brought into question once again as last week, The Australian newspaper claimed to have documents showing that the social network was exploiting teens for the benefit of advertisers. According to these internal documents, Facebook was helping advertisers to target emotionally vulnera...

  • 03May
    2017

    6 Ways to Understand SEO Impacts Sooner

    SEO is a great marketing tool for an entrepreneur. It is scalable when you don’t have a big budget -- you don’t have to pay for every click as you have to in paid marketing programs. It also has a great brand impact. Users often ascribe leadership status to companies that are top ranked. SEO therefore is a great program that enables entrepreneurs to compete with large companies on equal footing. Imagine being able to do that with television advertising! Given that it is such a...

  • 03May
    2017

    5 Tricks for Growing Your Audience and Business on LinkedIn

    Though social media has become a competition of virality, there are still a few sacred places that can be used for professional growth. Building a strong brand on Twitter and Facebook can do a lot for your personal network, but your brand on LinkedIn actually means business (pun intended). LinkedIn is less about choosing the right selfie or mastering disappearing stories and more about using content to amass an audience and showcase your skill set. With 160,000 new articles per week on Li...

  • 19Apr
    2017

    How to Start an Event Planning Service

    The special events industry has grown enormously in the past decade. According to recent research conducted by Dr. Joe Goldblatt, CSEP (Certified Special Events Professional), spending for special events worldwide is $500 billion annually. Goldblatt is the founder of International Special Events Society (ISES), the founding director of the Event Management Program at George Washington University, and co-author of The International Dictionary of Event Management. "Suffice it to say, the m...

  • 18Apr
    2017

    Agencies love our Event Management students

    Daniel Halpin from Cogs & Marvel said: "At Cogs & Marvel, we have a great working relationship with Fitzwilliam Institute. In the last six months, we’ve offered three internships to recent graduates, one of whom has recently been promoted to a Junior Project Manager position. With many of our team having graduated from Fitzwilliam Institute, we value the training they have received there in preparing them for a career in Event Management".
  • 18Apr
    2017

    12 digital marketing and customer experience tips for success

    Creating great customer experiences separates market leaders from the rest of the pack. Here are 12 ideas, best practices, strategies and words of advice for advancing your digital marketing efforts in the year ahead. 1. Digital transformation is ‘all or nothing’ Adobe CEO and President Shantanu Narayen addressed the pain points many organizations face today: The need to stay ahead of competitors, the struggle to achieve digital transformation, and, above all, the need to ...

  • 18Apr
    2017

    I highly recommend Fitzwilliam Institute-you never know where it may lead you

    Rose Servitova - Job Coach, Author & Festival Curator: “From observing trends in the non-profit sector and wishing to keep my skills fresh and relevant for any opportunities that may arise with my own employer (disability service) or elsewhere, I noticed that public engagement, fundraising, corporate partnership, sponsorship and event management were on the up. I researched far and wide before settling with Fitzwilliam Institute's Diploma in Charity, Fundraising & S...

  • 10Apr
    2017

    Six years after finishing the course, I volunteered to work with the UN in Nairobi, Kenya, which has been my home ever since

    Andreas Needham, one of our top Diploma in Public Relations graduates tells us how Fitzwilliam Institute's part-time evening course led to his successful Communications Officer career with UNHCR, the UN Refugee Agency: "I took the night classes for my Diploma in Public Relations with the Fitzwilliam Institute. I was working in marketing communications and PR in a tech company when I started the course, having recently made the move from magazine journalism. I was a journalism gra...

  • 10Apr
    2017

    Your Monday Inspiration: 10 successful Digital Marketing career stories

    Beat the Monday blues with 10 inspiring stories from people who made it into the competitive Digital Marketing field. “I enrolled for this course as I needed to improve my knowledge and skill set around Digital Marketing. I currently work in a marketing position and Digital Marketing is fast becoming an important part of my role. Due to this I needed to educate myself in the area of Digital Marketing to enable me to do my job successfully. The course provided by Fitzwilliam Institut...

  • 30Mar
    2017

    Is a project management course right for me?

    Thinking about becoming a fully-qualified project manager, but not sure whether you’ve found the right course for you? If you’re interested in a career in project management, there are a number of different qualifications out there which might suit you. In fact, with so many options available, choosing the right one can often be a confusing decision – especially if you’re starting from scratch. To make sure you find your perfect match, we spoke to online learni...