Postgraduate Diploma in Business with Public Relations via Online Distance Learning

Postgraduate Diploma in Business with Public Relations via Online Distance Learning

Introduction to Business Management

The nature of business, business plans and start-ups, legalities – sole traders and partnerships, limited companies, non-profit organisations, public sector organisations.

Strategic Management

Vision and mission, objectives, planning and strategy, contingency planning, implementation, change control.

Operations Management

Production methods, cost, revenue and break-even analysis, quality assurance, production planning, project management.

The External Environment

The nature of business, economic systems, structure of the industry, sources of finance, share capital, stock exchange, institutions providing finance.

Marketing

Marketing concepts, market research, market segmentation, positioning and targeting, new product development and the product life cycle, brand awareness, the marketing mix (product, price, place, promotion), competitor analysis, marketing strategies, e-commerce.

Doing Business on the Internet

The Benefits of Digital Marketing. Doing Business on the Internet. Online Marketing Planning. Key Concepts in Internet Technology. Online Market Research.

Doing Business on a Global Scale

International management, Globalisation and multinational companies, Exportation, International marketing.

Mathematics and Statistics for Business

Financial Mathematics, Calculus and Profit Maximisation, Descriptive Statistics, Measure of Association, Probability, Statistical Inference.

Financial Accounting

Introduction to financial accounting, users of financial information, key accounting models, terminology, need for financial statements, the balance sheet, balance sheet layouts, ratio and the balance sheet.

Macroeconomics

Introduction to macroeconomics, understanding macroeconomics, principles of economics, how the market works, gross domestic product, international trade, open economy, Labour market, income, expenditure and the circular flow, the consumer price index, cost of taxation, employment, cost of living, the Philips Curve, national income, supply and demand for goods and services, money and inflation, the quantity theory of money, interest rates, social costs of inflation, hyperinflation, exchange rates.

Microeconomics

Introduction to microeconomics, trade, trade-offs and government policy, production and supply, elasticities, individual choice in supply and demand, production and cost analysis, competitive markets, oligopoly and monopolistic competition and strategic pricing, uncertainty.

Business Administration

Objectives, the office – planning and organisation, equipping the office, the future of office administration.

Business Information Systems

Human aspects of computer interaction. Security, data protection and auditing. Electronic Data Interchange.

Leadership and Communication in the Workplace

Effective communication skills, leadership styles, information gathering and interpretation, problem solving, decision making, workforce planning, conflict resolution, time management, delegation.

Effective Performance in the Workplace

Company organisational culture and structures, building an effective workforce – recruitment, team selection, appointment and termination, training and appraisal, motivational strategies, competition in the workplace. Wage and salary administration, job restructuring.

Employee Relations and the Law

Human resources management, employee representation, industrial democracy including bargaining, consultation and participation, industrial relations - action and disputes. Government policy (including EU and other industrial blocs), consumer protection, workforce protection, equal opportunities legislation, pressure groups. Taxation.

Business Ethics

Business ethics, business and the environment, corporate social responsibility. Commercial Law, Company Law, Contract Law, Employment Law, Law of Tort.

Entrepreneurial Skills

Innovation, research and new product development.

Spreadsheets (Calc)

Introduction to spreadsheets, step by step instructions on using the features, functions and applications for spreadsheets, customizing the spreadsheet software, installing the spreadsheet software, security, platforms, operating system compatibility.

Case studies

Three business management case studies.

PUBLIC RELATIONS

The Meaning and Development of Public Relations

Definitions of Public Relations. PR's relationship with other Functions/Professions - Advertising,Marketing, etc. History and Development of Public Relations in Ireland and Globally. Professionalism and Industry Bodies PRII, PRCA, IPR, Public Relations: Strategic Process, Situation Analysis, Research, Objectives, Publics, Implementation, Budgets, Timetables, Evaluation. Planning and Managing a PR Campaign.

Public Relations: Public Relations Sectors

Corporate, Consumer, Business to Business, Voluntary Sector. Financial Public Relations, including Communicating Financial Performance, Public Relations during Mergers, Takeovers, Share Offerings, Shareholder Communications. Public Relations' role in the Annual Report Accounts. Technology, Healthcare, Tourism, Environment, Agriculture, Sport.

Public Relations: Ethical and legal issues

The Principle Ethical Codes which underpin the practice of Public Relations. Legal Issues in Public Relations - Copyright, Libel, Slander, Freedom of Information.

Mass Media

The elements of the Mass Media in Ireland - TV, National and Local Radio, National and Local Newspapers, Trade Publications, Specialist and Consumer Magazines, the Internet. The functions of different people in the Media.

Media Relations

How to Segment Audiences. Serving the Client/Organising and serving the Media. The Readership Profile'. Media lists. How to watch Media with publics. The role of Press Releases in public Relations. Creating angles in Press Releases. Identifying the news angle in a story. The role of Photography. The ethics of Media Relations. Evaluating Media Relations. Media Monitoring.

The Social Media Landscape

Blogs, Microblogs, Chatrooms, Delicious, Email, Flickr, Twitter, Instant messaging, Message Boards, Mobile Internet , New Media Releases, Online Conferencing, Online Surveys, Pay per click, Podcasts, RSS, Search Engines, SEO, Social Networking Service Sites, Video Sharing, Virtual worlds, VoIP, Wiki and Widgets. Commercial Implications of the Internet, Social Interaction with the Internet, Web 2.0 and its Implications, Internet Convergence, the Network Effect, Internet Information Exchange, Internet Audience Size and Exposure, Internet Culture and Communication, Transparency and the Internet.

Setting Up & Marketing Your Own Consultancy

The Business Plan, Legalities, Setting Up, the Marketing Strategy, Knowing Your Competitors, Promotional Tools.

Presentation Skills

Preparation and Research, Speech Content, Subject Matter and Objectives, Speech Delivery and Variety, Body Language, Eye Contact, etc., Presentation Aids e.g. Visuals, etc., Management of Locations and Audiences, Presentation Structure.

Business Management Briefs

The projects are an important part of the course. Each course participant is given five project briefs. Participants are asked at the end of the course to produce five business management projects. This gives participants the opportunity to use the knowledge they have obtained during the course in a focused way.

ADDITIONAL INFORMATION

Methods of training

Online Lecture Modules, Subject Expert Feedback Sessions after each Module, Practical Case Studies, End of Module Practical Activities etc.

Subject Experts

Full support is available from our Subject Experts by email at the end of each module and an ongoing basis during the course.

Who Should Apply

Anyone working in the general business sector in a senior or support role which is likely to require Business Management Skills.

Qualifications

Successful candidates are awarded the Advanced Executive Training Programme in Business and Public Relations at Pass, Credit or Distinction level.

Times / Duration

For how long does the course run?

Course participants will have full access to the online course and subject expert advice for two full calendar years. 

 

When does the course start?

For further information regarding course enrolment dates, please see our website. The full course content is delivered to participants immediately upon enrolment in a CD format and online.

Event Management Training, as part of Fitzwilliam Institute Group, has been providing online distance learning courses for over 30 years. Event Management Training Limited is run centrally from our head-office in London, United Kingdom.

Certification is awarded by the Institute of Commercial Management (ICM).

The Institute of Commercial Management was founded in 1979 and is one of the leading Professional Examination and Certification Bodies in the world today.

Fitzwilliam Institute Group, have developed and provided Practical Skills Training Courses in liaison with the Institute of Commercial Management Qualifications and Certifications framework for over 25 years.

Institute of Commercial Management certifications are recognised throughout Europe, the USA, Canada, South Africa and Asia in a total of 140 countries, by leading industries, bodies and professions.

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Start Date: 20 January 2017

AUD 2995.00

All course material is included in the fee. Fees are payable by credit card, debit card, bank draft/transfer, cheque or PayPal. All fees must be paid before the course starts

The Fitzwilliam Institute Group closes on Bank Holidays and for a number of days at Christmas and New Year. The Fitzwilliam Institute Group reserves the right to postpone, cancel or alter courses without notice or to change any of the details in this brochure. Fees are not refundable unless the course is cancelled by the Fitzwilliam Institute Group. Distance Learning courses are provided by the Fitzwilliam Institute Ltd.

I have read and agree to the Terms

next enrolment date:20 January 2017

This distance learning Advanced Executive Training Programme in Business with Public Relations will provide comprehensive grounding in managerial disciplines.

This Advanced Executive Training Programme gives students an extensive and comprehensive insight into topics related to business management, including operations management, marketing, mathematics and statistical analysis, accounting, economics, performance in the workplace, employee relations and entrepreneurial skills.

By the time you have completed this course you will have a broad base of practical skills that will enable you to be an effective, productive business manager.

Please complete the form below to send an email to our team. We'll get back to you shortly.


Head Office


Tel: (03) 9016 3683

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