This Distance Education course will enable participants to develop an innovative and multi-skilled approach to planning, managing and co-ordinating Charity, Fundraising & Sponsorship Events. It will also enable them to appreciate the value and importance of skilled Charity Event Management in an organisation or as a Charity, Fundraising or Sponsorship Event Management professional.
The Key role of the Event Manager in the Planning Team, Outlining Core Roles and Responsibilities, Team Dynamics, Task and Event Timelines, Maximising Staff and Physical Resources, Planning and Co-ordinating Team and Suppliers, Decision Making, Contingency Planning.
Managing Event Planning Schedules; Feasibility Studies, Identifying Event Goals and Listing Objectives, Event Organisational Charts, Duty Rosters, Record Keeping Mechanisms, Recruitment, Reviewing Event Contracts and Agreements, Troubleshooting Event Co-ordination, Creation and Presentation of Proposals to Clients.
Developing Creative Elements, Scheduling Entertainment, Site Planning and Inspection, Analysis and Management of the Registration and Admission Process, Providing Adequate Event Security, Planning Event Protocol Requirements, Coordinating Event Speakers with additional Entertainment for maximum effect, Identifying Appropriate Food and Beverage Menus, Event Contingency Planning.
Define Fundraising Event, Define Charitable Event, Define Community Event, Goals for a successful Event, Types of Fundraising & Charitable Events, Key Elements of a Fundraising or Charity Event, A Model for selecting an Event type.
Goals of the Organisation, Goals of the Event, Monetary Goals, Budgets & Estimated Revenue, Revenue Streams, In-kind Donations, Estimating Attendance, Sponsors, Tools to assist with budgeting.
Who are the Stakeholders, What role does each one have in Planning the Event, Identify the Decision Makers in the Organisation, Corporate Sponsors and their Role in the Event.
Use of Volunteers, Recruitment of Volunteers, Volunteers in Leadership Positions, Training of Volunteers, Motivating Volunteers.
Balls and Dinners, Sport Events, Challenge Events, Musical Events, Cultural Events, Conferences, Receptions, Auctions, Concerts (celebrity or local talent), Family Friendly Events, Festivals.
Donations, Ticket Sales, How to Negotiate and Secure Sponsorship, Auctions, Record Keeping, Receipts and Donation Claiming.
The Master Event Timetable, Target Audience of the Fundraising or Charity Event, Event Profile, Select type of Event, Event location, Food & Beverage Service, Prepare the Budget, Analyse and Assess Risks, Develop Promotional Materials, Event Staff Requirements, Entertainment, Decorations (as required).
Charity Rules and Regulations (examples from various countries), Professional Fundraisers, Charity Name and Registration, Principles and Standards surrounding Charity Events, Codes of Ethics and Professional Conduct.
Tools for Measuring Success of Fundraising & Charity Event, Evaluation of Expenses, Evaluation of Volunteers, Evaluating the Program, Revisit the Event Objectives - were targets met?
Budgeting, Forecasting Expenditure, Compiling and Understanding Event Contracts, Managing Health and Safety, Event Risk Assessment, Copyright and Trademark Considerations, Event Ethical Practice.
Determining Potential Sponsorship Market based on the Event Type, Time, Location, Assessing Selling Points of the Event, Determining Sponsorship Fulfilment Responsibilities, Research and Set Sponsorship Pricing based on Market Factors and Event Exposure.
Needs and Motivations of Event Customers, The Market Research Process, Effectively Collect and Analyse Market Data, Reporting the findings to the Team and Client, Elements of the Marketing Mix (Product, Price, Promotion and Place), The Pricing Process and How to Establish a Pricing Plan for your Market, Target Marketing Channels, Promote and Develop a Website and Direct Marketing Strategy.
Planning the Event Proposal Strategy, Preparing the Event Proposal, Sending Invitations, Budgeting and Buying Advertising, Publicising the Event;? Organising Contests, Merchandising, Packaging and Sales Promotion, Formulating a Public Relations Strategy, Conducting Market Research, Methods of Measuring Marketing Activity.
Outline Objectives of Event, Identify the Target Audience, Develop Marketing Plan, Using Sponsors to Market, Social Media Marketing, Getting the Message out via the Media, Promotion, Public Service Announcements, Word-of-Mouth, Making News, Publicity Stunts, Pre-Event Marketing, Post-Event Marketing.
The Importance of Making your Events Environmentally Friendly, Benefits to your Company, Benefits to your Clients, Benefits to the Environment, Environmental Standards & Eco-friendly Credentials, Schemes you can adhere to, Options Available, Carbon-Neutral Events, Types of Eco-Friendly Events/Suppliers, Eco-friendly Weddings, Eco-friendly Conferences, Eco-friendly Caterers, Eco-friendly Venues and Questions to ask them.
Sponsorship, Internal PR functions, Corporate Image, Press and Broadcast Media Relations, Client Relationships, Internal PR, Commissioning and Briefing Photographers, Supplying Material to the Press/Getting Material onto TV and Radio, Organising Seminars, Exhibitions and Conferences, Audio/Visual Aids, Writing Skills (Press Releases, Writing Feature Articles for the Press, In-house Journals and Newsletters), Crisis Management, Corporate Advertising, Brochures and Printing.
Blogs, Microblogs, Chatrooms, Delicious, Email, Flickr, Twitter, Instant messaging, Message Boards, Mobile Internet , New Media Releases, Online Conferencing, Online Surveys, Pay per click, Podcasts, RSS, Search Engines, SEO, Social Networking Service Sites, Video Sharing, Virtual worlds, VoIP, Wiki and Widgets.
Commercial Implications of the Internet, Social Interaction with the Internet, Web 2.0 and its Implications, Internet Convergence, the Network Effect, Internet Information Exchange, Internet Audience Size and Exposure, Internet Culture and Communication, Transparency and the Internet.
PR tactics, Optimising your Campaign, the Google Factor, SEO Tactics, SEO Guidelines, Factors influencing SEO, on-page and off-page SEO, CMS, Link Building. Link Building guidelines.
Local versus Global Communication, Landscaping Platforms, Channels and context, Online PR Organisational Analysis and Segmentation, Developing Online PR Strategies, Online PR Tactics and SEO considerations, Online PR Planning, Managing Online PR Risk and Opportunities.
Internet influence on News, Internet Journalists, Economics of Online News Production, Internet Critics and other influences, the PR Practitioner as an Online Publisher, Ethical Internet PR, Truthfulness and Duty of Care, Online Ethics, Debate, Guidelines and Best Practice. Monitoring and Evaluation of Social Media Discourse, Trends and Value. Policy Influences, corporate speak. Implications of Social Media for Corporate Social Responsibility.
Introduction to Social Media and Social Networking, How Social Media is transforming the way we do Business, Facebook, Twitter, YouTube.
Preparation and Research, Speech Content, Subject Matter and Objectives, Speech Delivery and Variety, Body Language, Eye Contact, etc., Presentation Aids e.g. Visuals, etc., Management of Locations and Audiences, Presentation Structure.
The project is an important part of the course. Each course participant is given a project brief. Participants are asked at the end of the course to produce a Charity, Fundraising & Sponsorship Event Management Proposal with their recommendations to the examiners. This gives participants the opportunity to use the knowledge they have obtained during the course in a focused way and develops proposal-writing and creative skills.
Online Lecture Modules, Subject Expert Feedback Sessions after each Module, practical case studies, end of module assignments. etc.
The Fitzwilliam Institute Group maintains a panel of qualified subject experts.
Anyone working in Event Management in an entry or support position or those who wish to make a career change to Event Management, specialising in Charity, Fundraising or Sponsorship Events. The course will also benefit anyone who has Event Management as part of their job specification.
Successful candidates qualify for the Diploma in Charity, Fundraising & Sponsorship Event Management. The Diploma is awarded at Distinction, Credit or Pass level. This course is accredited by the Institute of Commerical Management and is industry and internationally recognised in over 130 different countries worldwide.
Enrolment for this course is ongoing and the course will commence on 11th May 2012.
Application for this course is available immediately online through our Course Payments Page.
12 weeks to 12 months depending on individual progress.
AUD $1695
Fees may be paid online through our Course Payments Page. Alternatively, payments can be made by cheque, bank draft, credit card, debit card or bank transfer.
All fees must be paid before the course begins.
Request a Brochure for this Course.
DISCLAIMER
Every effort is made to ensure accuracy; however responsibility is disclaimed for any error or omission in this brochure.
The Fitzwilliam Institute Group closes on Bank Holidays and for a number of days at Christmas and New Year. Fitzwilliam Institute Group reserves the right to postpone, cancel or alter courses without notice or to change any of the details in this web page. Fees are not refundable unless the course is cancelled by Fitzwilliam Institute Group. Distance Learning Courses are provided by the Fitzwilliam Institute Ltd.
Fitzwilliam Institute Group Melbourne: 03 9937 1210 Sydney: 02 8005 8455 Brisbane: 07 3102 9793 Perth: 08 9467 9618
