Australian Football selects Universal McCann

The Football Federation of Australia (FFA) has appointed Universal McCann as media agency for its upcoming communications for the Soccer ‘A’ League season.

UM will work with Lowe Hunt, the FFA’s creative agency, for new campaigns to promote the increasingly sport in Australia.

“Universal McCann has demonstrated great enthusiasm and understanding of our business, together with an ability to integrate seamlessly with our creative agency Lowe Hunt”, said Peter Jarmain, senior manager of marketing for FFA.

“This is a prestigious assignment for the ‘real’ game of football and we are looking forward to the new partnership,” said Henry Tajer, Universal McCann Australia’s MD.

Source

Workers refuse jobs with no Facebook

Bosses who block access to MySpace and Facebook at work risk losing valuable staff to other companies, new research has found.

Almost half of those who use MySpace and Facebook during work hours say they would refuse a job where they were not allowed access to social networking sites, according to the study by Australian law firm Deacons.

This poses a dilemma for employers who fear the effects of social networking sites on productivity and privacy but need to retain staff in today’s tight jobs market.

"Younger employees are the ones who use social networking sites and it’s these people organisations are trying to attract," said Nick Abrahams, head of Deacons’ technology, media and telecommunications law practice.

The national study, which surveyed 700 workers, found most respondents thought organisations could benefit from allowing access to social networking sites becasue it showed trust in employees, it gave people a break from day to day work and allowed them to better network with other employees, customers and suppliers.

Employers needed to weigh up the risks of allowing access with the risks of not allowing it, Mr Abrahams said.

Apart from productivity concerns, Mr Abrahams said the risks of social networking sites were system performance, because downloading images and videos slows company computer systems, and workplace issues such as harrassment claims.

"We have had instances where clients have come to us with issues around senior male managers inviting female colleagues to be their friend on Facebook, and his profile page features him wearing Speedos," he said.

Mr Abrahams advised organisations to consider creating an official policy surrounding the use of social networking sites at work, setting guidelines about the amount of time spent on the sites and cautioning people to behave appropriately and not to disclose confidential company information.

The study found 62 per cent of respondents had access to the internet from work.

Fourteen per cent of those said they used the internet to access social networking sites at work.

Usage was significantly higher among younger workers, with 32 per cent of 16-24 year olds and 23 per cent of 25-34 year olds reporting frequent or occasional use.

Twenty per cent said their employer blocked access to social networking sites, while 57 per cent said their employer allowed it.

Source

VW rekindles DDB relationship

One of the most famous partnerships in advertising – Volkswagen and DDB Worldwide – has been rekindled in North Asia following the return of creative duties to the Omnicom agency in Japan. Meanwhile, further Volkswagen assignments have been awarded to DDB in China and Hong Kong.

The business is pitched market by market, with DDB now incumbent in 35 markets worldwide. DDB has worked with Volkswagen since 1959; the car brand counts as one of the agency’s earliest clients.

Source

Research Studios creates Swarovski motion graphics

Research Studios has designed the motion graphics for Swarovski’s stand and runway appearance at the Baselworld watch and jewellery show.

The agency animated the Swarovski logo, which appears as the end frame of the video sequences that promote the jewellery brand’s ’Enlightened’ collection throughout the week.

The ’Enlightened – Swarovski Elements’ collection features trend-oriented gem cuts and colours.

Alex Mazza was art director on the project and was supported by senior designer Chris Thompson.

Mazza said: "This has been an exciting job to work on. Swarovksi is a world famous brand operating in a fast moving and dynamic market that requires visual standout that has the ability to communicate with both consumers and trade alike."

Source

Marketing Coordinator, Melbourne-Inner

Salary- $50k

A leading financial services organisation is looking for a switched on person to join their team and assist with managing and executing marketing programs, campaigns & initiatives.

This is a fantastic opportunity to assist with managing end to end the implementation of customer communication programs across all channels, with the focus on portfolio growth.

To meet the challenges of this role you need to be tertiary qualified in Business, Commerce or Marketing and at least 6-12mths marketing experience. You will also need to posses exceptional written & communication skills and confidently be able to deliver views to both internal & external stakeholders. We are also looking for someone who has good planning and project management skills, coupled with a keen interest in the analytical side of campaign analysis.

This is a great opportunity for you to kick start your career within one of Australia’s leading financial services organisations.

If you have any questions, please don’t hesitate to call 9244 9999 or alternatively send through your CV to jkrause@aquent.com

Sales & Marketing Assistant, Sydney-West

Salary- $55-60K package depending on experience

Our client is a leading integrated real estate group with more than 30 years of experience in the real estate industry and has an unmatched reputation for delivering quality products across all of its businesses.

An opportunity has risen to join the Sales and Marketing Team as the department’s assistant. Working within this diverse team will ensure a wide knowledge base to learn further from and an opportunity to progress within the team to senior roles.

Reporting and acting as the personal assistant to the Director of Sales and Marketing you will be required to:

Check and monitor online advertising and maintain company website

Co-ordinate product conferences and launches

Prepare PowerPoint presentations for the department

Manage departments invoicing and accounts

Handle enquiries, book meeting rooms, file reports

Ultimately the ideal candidate will have an interest in property; experience within the industry will be highly regarded. A proactive, ‘can do’ and hardworking attitude is essential for this role. The company is fast paced and at times you will be working to strict deadlines.

It will be essential any successful candidates will:

Be proficient in Excel, Word, PowerPoint and outlook

Can work will within a dynamic team

Customer focused and immaculately presented

Experienced in REST and TOPS will be a advantage

Apply now to see how easily you can progress your career within a corporate internationally recognised company.

Call Kate Farley on (02) 8404 0228 or email her on kfarley@goughrecruitment.com.au for more information.

Integrated Campaign Manager- 6 Month Contract, Sydney-Inner

Salary- $60-80k

6 month contract with opportunity of permanent

This is a fantastic opportunity to work for one of the world’s leading brands – it is an organisation that people will give anything to work for, and here is the chance to take on a 6 month, meaty contract working across integrated campaigns.

You will need to have tertiary qualifications, a minimum of 3 years’ marketing communications experience – particularly direct marketing across acquisition and retention – and a bright and fun personality.

Working with their agency partners, and with internal stakeholders, you will work across cutting edge campaigns from brief to production.

Clientside experience is necessary, however a mix of agency and client would be considered.You will be able to work independently and have the ability to also build great relationships.You must enjoy having fun in the workplace and not take yourself too seriously (whilst being very good at your job!).

This contract is to start immediately, so you will need to be available now and for the full 6 months of the contract.

To apply, send your CV to syd@carmichaelfisher.com.au quoting Ref CG10162

Marketing and Content Executive, Sydney Inner

Salary- $70k

Imagine this…you’re catching up with your friends after work and telling them you have spent your day on Facebook and MySpace, up loading video’s to YouTube, and developing copy that will invite VIP’s to “The” parties in Sydney and no it’s not because you got your filing over and done with and had nothing to do – this is your average day!

Working closely with a creative team of marketing professional including online, production, CRM, creative agencies, designers and operation staff you will be mentored by the Head of Marketing who will see you develop and grow. As the leader in the hospitality and entertainment industry this business is leading consumers in global trends and their business must reflect this in everything they touch with innovative and technology savvy media tools.

You will be degree qualified in business, marketing or communications with 4 or more years experience in marketing, communications and ideally electronic direct marketing. You will have working with new media on innovative campaigns including CRM or E/DM activities. This is an innovative, switched on, dynamic and unrelenting business with a constant ambition to be the best!

For more information, please contact Rebecca Kemp in our Sydney office on 02 9087 6225 quoting reference number 26168.

Product Marketing Executive, Sydney North

Salary- $70-80K

This globally renowned financial services company who provide investment products and educational programs to individuals around the world is currently looking for a creative Product Marketing professional to join their rapidly growing organization.

In this newly created role you will be focused on the major brand of the organization where you will strategically and effectively manage the brands promotional marketing from planning to analysis and evaluation in order to achieve objectives and drive sales.

Key responsibilities will include:

Support the brand by managing the development and launch of products.

Develop effective marketing communications and materials.

Create revenue through marketing promotions.

Prepare promotion proposals with concepts, product messaging, costs andestimated revenue results.

Design promotional campaigns.

Prepare briefs for the marketing team.

Manage the roll out of promotional campaigns

Measure, analyze and report on the effectiveness of promotions.

Liaise with internal and external sales teams for promotion development.

Project management – Prepare project plan and manage through to launch.

You will have a strong marketing and business background with the enthusiasm and drive to succeed. You are forward thinking in your approach and you enjoy working to tight deadlines, your creative flair partnered with your strong communication skills is paramount.

For a confidential discussion, please contact Alex Green on 02 9270 1777, quoting Ref No. AOPDMKT.

April 17^th-May 10^th- Cracker Comedy Festival, Sydney

April 18^th- 20^th- Art Melbourne

April 20^th- Stamford Hotels & Resorts ‘Key to Successful Meetings and Events’, Sydney

April 21^st – Jul 11^th -Outback Spirit Ergon Energy Waltzing Matilda Art Show, Queensland

April 22^nd – 27^th – Perth Motor Show

April 24^th- Sneaker presents a ‘Playground of House’, Sydney

April 25^th – Anzac Day

April 26^th- 27^th- Dingo Creek Wine Jazz & Blues Festival, Traveston

April 27^th- Bride Tasmania Exhibition, Hobart

April 28^th – Targa Tasmania Trail, Hobart

April 29^th-May 16^th – Adelaide Festival of Arts

[l.-pl.-po

Marketing: The Motivation Equation

In an era rich in choices for consumers, coupled with a challenging skills shortage in the employment market, the balance of power has definitely shifted, writes Grant Arnott.

Once upon a time, a company’s management dictated what its customers wanted, and employees were grateful for the privilege of having a job. Today these notions are utterly outmoded – consumers dictate to companies what they are prepared to pay for and how they wish to be treated, while skilled workers can take their pick of packages from any number of salivating employers, jumping from job to job at will.

Times have changed, and businesses have to concede that new strategies are required to adapt to the modern economy. The growing need for more innovative, customer-centric business planning has been a boon for the emerging incentives industry, which in turn has given rise to the more sophisticated new business strategy, ‘motivation marketing’.

Incentive marketing is a term well familiar to those in the industry, but motivation marketing takes this concept to another level. It is used to collectively describe strategies and tactics employed to drive performance, engagement and loyalty.

More and more companies are jumping on the incentive bandwagon, tantalising customers, employees and channel partners with rewards of every kind. However, as the power of incentives to drive business growth has been recognised, the competitive advantage has been diluted and a more complex approach is required to stay ahead.

Enter motivation marketing…

The key difference between motivational marketing and incentive marketing is that while incentives are generally focused on individual or departmental performance, motivation marketing becomes an intrinsic part of a business’ culture, driving performance improvement throughout every facet of the company.

That means from the customer-service counter to the contract cleaning staff, everyone associated with the company needs to be engaged and motivated to uphold the company’s vision and brand values. Spreading motivation not only to customers, but throughout the entire organisation and its partners is a strategy that’s transforming the way modern businesses are operated. In a fiercely competitive business environment, motivation marketing is no longer a loose ideal – it’s fundamental to sustained growth and success.

Motivation marketing includes:

• Strategic planning to determine how to best engage and mobilise the targeted audience in line with organisational objectives, opportunities or challenges.
• Incentive programs to engage and equip a target audience during a specified period.
• Recognition programs to reward loyalty and performance and to reinforce organisational values.
• Motivational events to inspire and engage and to align individual efforts with organisational goals.
• Multi-touch communication to convey the right messages to the right people, whether in face-to-face motivational meetings or events or through printed materials, online communications, or promotional products.
• Targeted training and education to equip people for success.
• Technology to deploy and manage all of these processes on an integrated basis and to measure the results.

All of these strategies and tactics include the use of motivational awards such as brand-name merchandise, group and individual travel, gift cards, promotional products, and other tools of reward and engagement.

Motivational marketing is a discipline that is fast gaining favour with senior management teams around the world, and those who don’t build a motivation strategy will soon see their business left behind.

All the ‘motivation’ you need is on hand at the second annual Incentive Show in Sydney on June 3-4, 2008. Featuring a range of exhibits, events and seminars, visitors will be able to access and understand the latest trends in the fast-moving incentive and motivation markets, hear case studies from top practitioners and network with the industry’s leading experts. As the biggest event of its kind in Australia, the Incentive Show is a must for planners and managers serious about developing new ideas, strategies and tactics for motivation.

Source

Michael Buble adds fourth Melbourne date to tour

Canadian crooner Michael Buble will delight his fans with news that he has added a fourth and final date in Melbourne to his tour, due to arrive in June.

His promoter Paul Dainty explained that public demand for Buble, one of the best-selling artists in the world, led him to squeeze a final evening into his schedule.

Buble enjoys a lot of popularity in Australia, which was the first country to give him a number one album. He has enjoyed sales of 1.4million here over the past four years, including his most recent album, Call Me Irresponsible, which entered the charts at number one.

Already performing at the Rod Laver Arena on the 6th, 7th and 18th of June, Buble will now perform for the "absolutely final" time on the 19th June.

Tickets will go on sale on Friday April 11 at 9am

Source

Newsreader Chris Bath kept in her place

Channel 7 newsreader Ian Ross was himself leading the bulletin at the network’s Martin Place headquarters yesterday after it emerged CEO David Leckie has convinced the news veteran to remain in the hotseat for another two years.

While speculation has long been rife that Ross would vacate the chair this year, Sydney’s No.1 news anchor has once again agreed to put his retirement plans on hold following extensive negotiations with Leckie.

For the past five years Ross, affectionately known to colleagues as "Roscoe", has been key to undermining Nine’s news ratings, with Seven news attracting a nightly Sydney audience of 390,000 viewers – up 40,000 on the same period last year.

The deal was orchestrated as Ross’s understudy Chris Bath was on holiday in Bali, prompting speculation from Seven insiders she was less than impressed with once again missing out on the prize role she has spent 11 years being groomed for.

Having helped the network knock Nine from the No.1 spot in Sydney, Bath has long set her sights on replacing Ross, 67, and was understood to be disappointed at having to put her goal on hold yet again.

Seven news chief Peter Meakin was at pains to dispel the industry scuttlebutt yesterday, insisting Bath had been deliberately kept "in the loop" and was aware of Leckie’s decision to renew Ross’s contract before leaving for Bali last week.

"It was Chris’s decision for us to announce the news when she returned from Bali – a trip she planned months ago – for this very reason, so it wouldn’t look like she was doing a runner," Meakin told Confidential.

"We said to her ’are you cool with this’ and she said absolutely."

Leckie said he was "delighted" with the deal, praising both Ross and Bath for their "tremendous" efforts.

Bath, reading the news three nights to Ross’s four, is not due back for another three weeks.

Source

Marketing Specialist , South Oakleigh, Melbourne

Salary- $50-60k package

Our client is recognised as one of the market leaders in IT distribution, specialising in the distribution of IT components, systems, notebooks, peripherals and consumables.

Due to the company’s ever growing demand, they have become a multibillion dollar company and are now expanding their internal/external teams. Our client is currently looking for a Marketing Specialist/Coordinator to join our marketing department.

Responsibilities:

Ensuring sales and marketing objectives are met through implementing and executing strategic marketing initiatives across specific product categories.

Providing support for an existing portfolio of National retailers and channel customers in Australia.

Maintaining strong communications with clients, vendors and Sales/Product teams with regards to product knowledge, marketing objectives, promotional activities and new product launches.

Experience and Qualifications

A Marketing or equivalent qualification.

Substantial experience working in a Marketing role preferable with a reputable distributor

Knowledge of IT hardware and brands.

Experience in sales/phone service within an retail based environment.

Proven capability to achieve set targets.

Excellent communication and interpersonal skills.
This is a challenging and rewarding position, with the ability to work with a world class products.

Please contact Michael Falconer quoting reference number 49509MF on:
phone (03) 9621 3399 • fax (03) 9621 2622

Sponsorship Coordinator, Melbourne.

Salary- $52k

Our client is a well established organisation which is committed to contributing to Victorian community through focusing on promoting excellence and innovation. Their activities range from venue management through to large scale events, with their annual showcase event being a well established Victorian icon.

Reporting to the Sponsorship Manager, this position will be responsible for the management and service of the existing sponsorship portfolio as well as identifying new opportunities for potential sponsors. As a member of the sponsorship team, you will be responsible for the development of proposals and materials designed to maximise the sponsorship and commercial returns of potential sponsors and the management of events including exposure to venue management.

You are an experienced sales and customer service professional with a passion for being part of something that will gives back to the community. You pride yourself on your strong interpersonal and relationship management skills, and any knowledge of events or venues would be valuable. Your creativity and flair will ensure you achieve great results while providing an exciting opportunity to be involved with some large scale well recognised events.

Please respond by quoting ref. no 2007145 via email- resume@sacsconsult.com.au (in Word format) or telephone Samuel Ho (03) 8622 8510 or Jarrod McLauchlan on (03) 8622 8524 for a confidential discussion.

Online Marketing (AdWords) – Perth Inner

Salary – $45K – $65K

As a whiz with AdWords, you will help to grow and dynamic IT & T company to new heights. To be considered for this role, you will need to show:

Strong communication skills

Excellent writing and grammar skills

Experience with online marketing tools

Knowledge of Adwords or other advertising networks

Knowledge of Search Engine Optimisation

Understanding of online marketing terms (CPC CPM, ROI etc)

Some of the functions you will be required to perform will include:

Creating and managing online advertising campaigns

Producing and analysing regular web traffic and advertising statistics reports

Developing and coordinating all electronic promotional material

Implementing and tracking all online ad campaigns

This is a fantastic opportunity to jump onboard with a company that is growing fast, has lots of fun, and treats it’s employees extremely well.

To apply for this position, please call Suresh Manievannan on 0893218088 or forward an updated resume in Word format only, to resumes@sinclairconsulting.com.au

In order for your application to be processed, please quote Ref: 13228/SM

Sales Campaign Operative, Sydney

Salary- Neg.

If you have a passion for sales & marketing then we want to hear from you!!

Our client is one of the world’s largest Insurance and Financial Services organizations based in the heart of the CBD. They are currently seeking to employ a talented sales or marketing professional to assist them with promoting various campaigns for their Insurance products.

Your responsibilities will involve;

Telephone marketing to prospective clients to obtain potential leads and market information

Convert new business opportunities

Driving cross selling opportunities from existing client base

Collating and distributing relevant market research

Maintaining an up to date database and using the database to create campaign reports

As the successful applicant for this role, you will be able to demonstrate;

Previous experience in a telephone based marketing role

Experience in Insurance or financial services would be beneficial, however is not essential to be successful in this role

Sales ability and a desire to win

A positive, flexible and professional work ethic

Excellent staff benefits and financial incentives are on offer, plus you will be joining a large international organisation that can offer opportunities for education and advancement.

Apply today – send your resume tokdunn@smfrecruitment.com.au or phone Kerryn Dunn on (02) 9222 8712 for a confidential discussion.

Sales & Marketing Coordinator, Sydney North

Salary- Neg.

Looking for a challenging and dynamic role in an exciting and prestigious industry? A leading North Shore wholesale fine wine distributor is looking to recruit an enthusiastic Sales & Marketing Coordinator.

To be successful in this role you will have a passion for marketing premium brands and possess outstanding communication and organisational skills. A proven record in Marketing, Event Management, Advertising, Communications or PR is essential with tertiary qualifications or a minimum of 5 years relative experience preferred.

A full time position, this role is all encompassing and requires a person who is flexible and committed to excellent internal and external customer service. Reporting to the company Directors, our ideal candidate will present a strong work ethic, be results driven and a responsive team member. Added to this, our candidate will have outstanding verbal and written communication skills with advanced Microsoft Office Word, Excel, PowerPoint, Publisher and Outlook (Knowledge of Adobe Photoshop and MYOB being an advantage).

Responsibilities of this busy and challenging role include (but are not limited to):

Development and co-ordination of POS / marketing material

First point of contact for wineries from a marketing perspective

Development and promotion of in house wine brands

Event co-ordination, trade events and dinners, design and distribution of invitations

Update and distribution of monthly price list with corresponding latest reviews and or award results. Monitoring press reviews and media releases across the portfolio

Managing sales team by ensuring sales and profit targets are being achieved across the portfolio. Communicating deals, scheduling sales meetings, providing sales & debtors reports to sales team

Monthly sales reporting to the wineries

Monthly reporting from the wholesaler groups to ascertain commission payable to the sales team

Submissions for tenders / presentations

Maintenance of company website (currently under construction) and PR for secondary business (luxury retreat Kangaroo Valley)

Pl Please forward your applications to Vanessa Marr Email: vanessa@youngandrashleigh.com or fax to (02) 9967 5944

April 2nd – 6th – Melbourne International Flower & Garden Show

April 4th – Celine Dion Concert, Perth

April 5th – 6th – International Rugby Sevens Adelaide 2008

April 10th – 12th – Taste Sydney

April 13th – All Australian Car Day, Waroona

April 14th – 20th – Heritage Week 2008

April 16th – May 10th – Cracker Comedy Festival, Sydney

April 18th – 20th – Art Melbourne

April 20th- Stamford Hotels & Resorts ‘Key to Successful Meetings and Events’, Sydney

April 26th – 27th Dingo Creek Wine Jazz & Blues Festival, Traveston

April 27th – Bride Tasmania Exhibition, Hobart

April 29^th – Mar 16^th – Adelaide Festival of Arts