Marketing Manager

6 Months Contact
Travel Industry

Key responsibilities

The overall purpose of this role is:

To Manage the companies online strategy, website management and new technologies for Australia & New Zealand. Responsibility for initiating and implementing integrated marketing projects.Develop the on-line strategy for the Australian and New Zealand market places and ensure best practice in the implementation of this strategy – e-mailing development, on-line partnerships and on-line advertising campaigns. To initiate and manage outstanding integrated marketing projects with key travel industry partners and manage trade advertising.

Work closely with Head Office and external internet agencies to create innovative and cutting edge online campaigns according to brand guidelines. Initiate and manage marketing programmes for the generation of tourism in accordance with approved marketing policies.

Management of the country’s and Incentive activities in Australia. Implement a CRM/eCRM strategy in accordance with HO and local policies. Ensure databases are optimally run and used. Implement effective measurement and tracking facilities in every campaign.. Site Manager for websites. Ensure that both the Australian and New Zealand market websites / microsites are kept up to date and links to affiliate sites are optimised. Ensure trade, consumer and media enewsletters are tested, sent and analysed on a regular basis.Manage Tourism web optimisation strategy. . Co-ordinate any office design creations.

Skills required
A relevant third level qualification (desirable) An e-marketing/communications background with proven organisational and administration skills (essential) A record of achievement of working and building relationships with key

For further information please contact Richard Scott on (02) 9641 2439 or email: apply@charterhouse.jobs quoting RSC-676

Source

Online advertising delivers FMCG brand building

Research conducted with Kelloggs confirms medium’s ability to drive strong branding campaigns for marketers
Online advertising contributes to brand building according to research recently released by Nielsen Online and IAB Australia.

The research which involved a comprehensive study of the medium’s brand building capabilities, was conducted by Nielsen Online and involved Kellogg’s product brand Sultana Bran, media agency Mindshare, ad serving from Microsoft Advertising and five online publishers; Fairfax Digital, News Digital Media, ninemsn, MediaSmart and Yahoo!7.
Targeting main grocery buyers with children, the research found intention to purchase Sultana Bran increased an impressive 37.09% across the whole sample and brand consideration increased 17.13% when consumers were exposed to the online ads versus a control group not exposed to any of the Sultana Bran creative online.

According to Paul Fisher, CEO of IAB Australia, the results have been warmly welcomed by the industry as they provide long awaited quantitative data for marketers to further justify increases in their online advertising for brand building.
“Across the three key brand metrics – intention to purchase, brand awareness and recall – online advertising clearly demonstrated it has significant positive impacts for FMCG brands. Not only is this a significant result for online advertising, Kelloggs and all involved, it proves beyond any doubt that consumers are strongly influenced by online advertising in their brand purchase decisions.
“The online medium has long been lauded as purely a direct response medium. This study, along with the many other similar studies conducted internationally; clearly demonstrate the impact online advertising has on brand as well as direct response.

Online can now be considered a complete solution for marketer’s needs, and the results deliver a compelling reason to increase the use of online advertising in marketing plans and budgets.
“This is especially important as we enter volatile times when marketers seek greater measurability and accountability and need to achieve their goals of reaching and engaging consumers with minimum wastage,” said Fisher.
He added “This result is especially gratifying as we chose an FMCG product and brand, from an industry category that currently represents only five percent of Australia’s display advertising online. I think we will see that share rise in 2009 to above eight percent in line with the US online advertising market.”

According to Tony Marlow, associate research director at Nielsen Online, while this research case study involved an FMCG brand, the results are consistent with previous proprietary research conducted into the brand impact of online display advertising across automotive, finance and retail categories.

“We’ve conducted numerous private Ad Effectiveness research studies exploring the impact of online campaigns beyond click-thru rates, and the findings from our study with IAB Australia confirm the results we’ve found to date. The findings should be an eye opener for many key players within the advertising and media space who will discover for the first time just how impactful the online medium can be for a brand,” said Marlow.
Kerry Field, national director at Mindshare commented:
“The simple message is that online really does work for branding. We have seen similar studies from IAB in US but having concrete evidence with proof points at a local level is far more powerful.

“Mindshare has always been a firm believer in the web as a branding medium and have a number of clients who invest accordingly. However it can be hard to sell to clients who are not confident or are unsure of what online can add to the branding cycle.

This study will definitely make our planning process for some clients smoother, allowing us to move our focus from debating the role of online in an overall campaign towards confidently speaking about how online can positively impact on important metrics such as consideration and purchase intent. At the end of the day clients just want their media to deliver sales and we can now show that online can do that for them,” said Field.
Fairfax Digital, News Digital Media, ninemsn, MediaSmart and Yahoo!7 each provided equal online inventory for this study to a value that would be considered average for an online brand building campaign.

Ads were booked with a mix of contextual placement and general ROS and inventory, in standard IAB ad formats included medium rectangles, leader board, streaming video both as pre-roll ads to online video content and streaming video from medium rectangle ad placements, skyscrapers and half page formats.

The research report presentation is available online at www.iabaustralia.com.au along with details of the research methodology.

Source

Enroll Now to receive $100 off the cost of any of our Distance Learning Courses!!

Event Management, Public Relations, Project Management, Wedding Planning & Online Marketing

Specialising in practical skills training delivered by industry professionals, the courses are internationally accredited by the Institute of Commercial Management (ICM).

Our Diploma in Event Management with Public Relations module is designed to provide participants with the opportunity to develop practical skills in this specialist field.

These Distance Learning courses are accredited by the Institute of Commercial Management. I.C.M. is an independent organisation offering certification worldwide.

Course Modules include: Event Management Planning, The Role of the Event Manager, Co-ordinating Events, Marketing the Event, Event Risk Management, Corporate Event Management, Organising Conferences, Exhibition Management, Event Sponsorship & Public Relations.

For a detailed description on all of our Distance Learning Programms please visit http://www.eventtrainingaus.com/distance_education.php For additional information please find our contact details below.

We also run Diploma courses in Public Relations, Online Marketing, Wedding Planning & Project Management available by Distance Learning. We are currently enrolling for all of our Distance Learning courses, in order to avail of the above mentioned offer simply call us on the details below stating which course you wish on enroll on. Due to its previous success this offer is now valid until 31st December 2008. If you have any queries on the above courses please do not hesitate to contact us on info@eventtrainingaus.com.au alternatively you can visit our website www.eventtrainingaus.com.au

Party season is upon us! Spring is in the air and there is no better time to think about all the great events that Australia has to offer. The Spring Racing Carnival, Jazz festivals, outdoor movies, the list goes on so let’s get out there! Music in the park, fairs in the streets, wine in the glasses… So many occasions to celebrate and so many events to inspire us! Let’s see what the industry has been up to and what’s in store for this Summer.

Congratulations to the class of July 2008, Melbourne!

Event Management Training Australia is proud to announce the graduation of 30 Business Professionals from our Diploma in Event Management with Public Relations module.

Working closely in teams to present ideas for charity throughout their training, we are glad to announce a team has been chosen to help support Lort Smith Animal Hospital in organising their 2009 Fundraising Gala Dinner. Source

Flair with a twist

Burlesque is in the latest trend! We all know that. But often it is limited to a performance that titillates the audience and leaves it wanting more. What if the show was the life of the party? The Black Book Service was launched last month: four women, burlesque-style routines, cocktails and flair. Source

It’s all about style

Creating events that make an impression is the real challenge for event managers. Being a gala dinner, a fundraising event, an award night or the launch of a new product, event managers need to find that one angle that will make the event an unforgettable experience. The team of Event stylists at Staging Connections will assist from start to finish to create the event that will get everyone talking. Source

Corporate responsibility site for Cadbury

Jumping on the corporate social responsibility bandwagon, Cadbury has launched a website called DearCadbury.com, aiming to engage its consumers about ethical sourcing, consumption and the environment.

Targeted at consumers, schools and its own employees, Cadbury is spruiking sustainability as a part of its long-term strategy and is hoping the website will portray this. The site allows consumers to access information on the company’s CSR strategy, to make comments on the brand’s efforts and to make environmental pledges to match Cadbury’s own.

Alex Cole, Cadbury global affairs director, believes that CSR is a subject that is close to his company’s heart. “We have created an interactive asset that reaches beyond responsible investors and analysts. Dearcadbury.com is about sharing our views and contributing to the public debate on ethical sourcing, responsible consumption and the environment.”

The site’s launch comes as Cadbury seeks to restore trust in its brand following a damaging salmonella outbreak in the UK last year. The ‘Dear Cadbury’ branding was created by consultancy GoodBrand & Company. Source

Don’t Forget! 11th 2008 November

If you are a student or know a student who may be considering entering the business events industry, Meetings and Events Australia are hosting the 2008 Student Insights Forum on Tuesday, November 11, 2008.

The Students Insight Forum is currently in its fourth year and provides secondary and tertiary students with the opportunity to get a taste of life in the meeting and events industry. They will also have the chance to network with those in the industry, develop relationships with their peers and ask the guest speakers questions. Source

Events Coordinator – Pharmaceuticals, Leading International Biotechnology Company

A leader in biotech innovation, our client is now in a rapid growth phase within its niche markets and is looking to solidify its base and expand quickly within Australia. Their work with orphan drugs places them at the forefront of emerging markets and has produced an exciting opportunity for an experienced Events Coordinator/Manager to join their expanding team.

Key to the success of this role is your ability to manage priorities and projects with an innovative flair. Servicing marketing sales and medical, you will be responsible for the organisation’s regional event and sponsorship programs.

You will be working in collaboration with internal and external partners in the preparation and management of budgets and be responsible for group event logistics and operational budgets.

This is a hands on role and encompasses the initial briefing, the planning and execution phases through to the final evaluation.

You will be a strategic business partner for all departments and have demonstrated successes in the delivery of event projects. You are a self starter and highly motivated and driven to succeed to achieve set goals. An excellent relationship manager, you possess superior communication, negotiation and organisation skills.

The role is based in Northern Sydney, and has responsibility for Australasian region. You will have demonstrated experience in managing regional events programs for a corporate, preferably within the pharmaceutical services industry. A sound appreciation for governance in the pharmaceutical industry would be viewed favourably.

Closing date: Wednesday 12th November, 2008

To apply for this role please click on the appropriate link below and submit your cover letter and CV, as one Microsoft Word document (no tables or PDF) quoting Ref # LW0810-24.

If you have previously attended an interview with On Q Recruitment and are interested in this position please contact:Linda Walsh 02 9431 2555

Must enjoy loud music, fun team and funky environment…

Momentum Marketing is an energetic and vibrant Sales and Marketing company who is expanding rapidly! We are currently recruiting NOW entry level positions in customer service, sales + promotions!!!

We do NOT require experience, as we provide you with all the product and ongoing practical training necessary to build your confidence and ensure your success.

A customer service background would be an advantage

We are looking… for fun and confident personalities with great customer service skills. We need people who work well in a team, have great time management skills and can handle working in a LOUD environment.

If you think you have what it takes to succeed in this dynamic company and would like to start immediately, please forward your resume to lianna@momentummarketing.com.au to organise an appiontment in our Surry Hills Office – ONLY 5 minutes walk from Central Station.

Volunteer Coordinator Sydney Royal Easter Show Contract Role Oct 08 – Apr 09

Unique Experience. The Sydney Royal Easter Show is the largest annual event staged in the Southern Hemisphere, attracting over one million people every year – and we need you!

We have an amazing opportunity for a suitably experienced Volunteer Coordinator to join the team that delivers world class customer service at the most iconic event in Australia.

Are you the person to lead the fantastic team of Volunteers that help make the Sydney Royal Easter Show such a success?

We are looking for an enthusiastic people person with tremendous administrative skills and exceptional resource planning ability. You may well have had previous community experience and be familiar with a corporate structure.You most certainly will have had experience in the management of a large and diverse group of Volunteers in an event environment.

This paid contract role is available for an immediate start and will conclude at the end of April 2009.

A “whatever it takes” attitude is required in order to deliver the Sydney Royal Easter Show Volunteer Program. Working hours will be those necessary to complete all tasks on time and on budget. Complete availability over the 14 days of the 2009 Sydney Royal Easter Show is a requirement of this role.

If this sounds like the ‘dream role’ please apply today. We’re ready for you to commence in your new job. Please click on Apply Now!!

Event Manager Global organisation Sports wagering industry Melbourne CBD

Are you passionate about events within the sporting space? Our client is now the world’s leading online company in its field, offering a unique product that substantially differentiates itself from the competition. Due to the rapid expansion of their business here in Australia, a fantastic opportunity has arisen and they are currently looking to add a key member to their team.

Reporting to the Commercial & Sponsorship Manager you will be responsible for managing the successful execution of customer engagement and acquisition events at some of Australia’s highest profile sporting events and race meetings. From bump in to bump out you will be responsible for briefing event staff, as well as being present at every event to ensure the smooth running and successful sign up of new customers.

You will also be responsible for identifying and developing promotional opportunities across a range of sporting codes and working closely with the Communication Manager to leverage and execute PR opportunities at key events.

A person passionate about high profile sports, you thrive on being part of an exciting atmosphere. You are experienced in aligning successful events with sponsors and key partners driving brand and product exposure. As an experienced Event Manager you have exceptional project management skills, strong organisational and time management skills and you are excellent at building and maintaining relationships.

The role requires frequent travel, as well as flexible work hours, especially around major events and key campaign periods. To submit your application, please apply online using the appropriate link below. Alternatively, for a completely confidential discussion, please contact Jo Krause in our Melbourne office on +613 8613 3512 , quoting Ref No. 3611.

Interns @ Peats Ridge Festival 2008

We have various roles available for Events Management students to get some experience in the thick of event management. This is an ideal opportunity to get experience with a sustainable arts and music festival on pre, during and post event tasks. We are an eclectic bunch of people with a huge wealth of experience, conveniently located minutes from Central Station.

The following positions are available:

Volunteer Coordinator

Flexible hours and days approx 25 hrs a week

Working directly with the Volunteer Manager to assist in the creation and implementation of policies and procedures for Volunteers.Coordination of team leaders requirements.Support implementation of rostering system.Contact management of current volunteer database.

Office Manager

Flexible hours and days approx 25 hrs a week Contact management

Assist in creation and implementation of policy and procedure documentation

Reception assistant

Children’s Festival Coordinator

Flexible hours and days approx 25 hrs a week

Working directly with the Children’s Festival Manager to assist in the creation and implementation of the Kid’s on the Hill area.Contact management of performers.Support for rostering volunteers.Coordination of Working for Children policies.

Artist Services Assistant

Combination of evening shifts and days approx 25 hrs a week

A key member of the Artist Services team, a busy/hectic role but great experience for someone looking for a career in this area.Assistant to Artist services Manager.Administration of artist requirements.Coordination of volunteers required.Support for rostering volunteers.Liason with media and publicity contacts.

Please contact Fiona Louise Myers at volunteer@peatsridgefestival.com.au.

Event Coordinator, McMahons Point based

Travel Opportunities $33K + Super + Bonus

ABOUT EVENTFUL

Eventful Management is an established business, producing industry & process specific conference brands.Predominantly focused on Information Technology (IT), our conferences help large organisations better utilise

IT for overall business benefit & value.

ABOUT YOUR ROLE

Reporting to the Event Manager, your responsibilities will be:Processing registrations for multiple events (in Australia & overseas)

Liaising with external & internal customers

Speaker & exhibitor care

Travel & accommodation management

Meeting operational deadlines of an established & detailed project plan YOUR SKILLS

Real customer care: fanatical about quality customer service

Love planning & logistics management

Thrive in a fast paced environment

Highly value accuracy & extreme attention to detail

Team work: work within & contribute positively to our team

If this is you, please get in touch with us now. To get a feel & flavour for what we’re about please check us out at www.eventfulmanagement.com Send your CV to vita@eventfulmanagement.com

Event Coordinator, Sydney showground

NSW Sydney Showground has a fantastic opportunity available for an enthusiastic Event Coordinator to join their team.

Sydney Showground is one of Sydney’s most diverse venues and hosts a range of events from exhibitions, corporate events, outdoor festivals, and product launches to sporting events.

The role of an Event Coordinator is an integral part of the Event Planning Team, as you will be responsible for supporting the Event Planners, managing exhibitor service orders for exhibitions, planning internal and other events and managing key administration duties for the team.

This is a fantastic opportunity for someone who is looking to kick-start their career in the events industry, as you will be given exposure to a wide range of events and clients.

Essential requirements:

Excellent time management is essential for this role as you will be managing multiple tasks and duties

Administration skills and a strong attention to detail is a must

Organisational skills

Quick to learn new database systems

A desire to be a part of the Event industry Advantage

EBMS knowledge (database)

To apply please visit our website at www.rasnsw.com.au and click on Employment to reach our job board.Closing date 22 November 2008

Event Manager, Sydney West, New South Wales, Event Recruitment

Job Description:

A boutique events company is seeking a talented Event Manager to join their team.

You will be responsible for managing the delivery of a range of events including incentive programs, conferences and product launches.

Responsibilities will include creating new event concepts, flight/accommodation management, catering coordination, liaison with speakers and entertainment, sourcing venues, developing run sheets and event orders, liaising with suppliers and clients as well onsite management of events. Only candidates with EventsPro experience and a previous background working with an events agency will be considered. With a minimum of 3-5 years experience working on a range of events, you will have exceptional communication skills, strong networking ability, excellent attention to detail and a positive attitude.

Company Details: To apply for this unique opportunity please email your resume to pauline@eventrecruitment.com.au, quoting ER/878 and at the same time also provide an indication of your salary expectations, ideal position sought and availability for temporary and/or permanent work.

Senior Conference Manager, Sydney CBD, New South Wales, Event Recruitment

An established and reputable event organisation is seeking a Conference Manager to take responsibility for a variety of conferences for associations, corporate companies and not-for-profit organisations.

You will be required to coordinate complex events for 500+ delegates from inception to completion, implement critical paths, coordinate sponsorship and exhibition requirements, manage registrations, budgetary control, design and production of marketing material, administration and onsite management. This role is a stand-alone position based in Sydney, however you will have the support of a 15 strong Melbourne-based team.

To be successful in this role, you must have at least five years experience in events, a conference organisation background, strong initiative, the ability to work autonomously, excellent relationship building skills, preferably Events Pro experience and a mature attitude. There is also the option of working from home or in a city office.

Company Details: To apply, please email your resume to pauline@eventrecruitment.com.au quoting ER/894 and, at the same time, provide an indication of your salary expectations, ideal position sought and availability for temporary and/or permanent work

From 5th Sep to 23rd Nov League of Legends 100 years Rugby League Australia

1 Oct-19 Nov Spring Racing Carnival (Australia wide)

From 3 Nov Ford Fiesta Moonlight Cinema Australia

6-9 Nov Mind Body Spirit Festival (Sydney), 28-30 Nov (Melbourne)

14-16 Nov Australian International Three Day Event 2008 (Adelaide)

15-30 Nov Feast Festival 08 (Adelaide)

15 Nov Steve Irwin Day, Queensland

15 Nov Brunch with Jazz @ Alchemy 731, New South Wales

15 Nov David Cazalet…King in Concert , New South Wales

16 Nov Gold Coast’’s 1st Multicultural Festival !, Queensland

21 Nov Karaoke at Hero’’s Hill , New South Wales

22 Nov Latin American International Show , New South Wales

23 Nov Jazz in the Garden (Sydney)

28 Nov John Mellencamp and Sheryl Crow @ Acer Arena, Sydney, New South Wales

29 Nov Earth Festival 2008, New South Wales