Worldwide, consumer consciousness on environmental issues is growing exponentially, and that means great opportunities for PR people. As recently as 2004, discussions of climate change and sustainability were rarely heard in mainstream media; now, those conversations are everywhere.

One example: Plenty Magazine named "10 ideas that will change our world"—and six of those 10 (turning waste into new inputs, green affordable housing, green media, green jobs, carbon labeling and pay-as-you-go energy retrofits) are directly and explicitly rooted in green thinking. The other four all have a green component.

Areas of living that we used to take for granted are now being re-examined under a green microscope. For example, the successful e-zine Healthy, Wealthy, and Wise ran an article on choosing a green pediatrician. Alan Greene, MD, wrote, "As you did when choosing an ob/gyn, you want to find a pediatrician who is top-notch medically. How much better if he or she is also on the journey to an environmentally sustainable perspective on pediatrics!"

The more effectively a company can demonstrate commitment to environmental values, the easier it will be to convince consumers to channel their business to that company.

And that’s where PR practitioners come in. PR can highlight a company’s commitment to use fewer resources, less energy, more organic and natural materials—and thus create less pollution and waste, and reduce its carbon footprint (which means it doesn’t add to the global warming problem). For instance:

• The hotel industry’s change in towel washing policies met with essentially no consumer resistance because this cost-cutting move was successfully marketed as a green initiative.

• A move among publishers to slash print inventories and eliminate the practice of allowing bookstores to return unsold books was marketed with both environmental and economic justifications.

Conveniently, many green initiatives not only make the company more attractive to consumers, but they actually cut costs. And with effective PR generating internal and external awareness, those initiatives are the ones that can survive corporate restructuring. If they save money and make money, they won’t be on the chopping block when the company faces hard times or a new management team.

Reframing this discussion in line with the abundance mindset, Melissa Chungfat advises companies to "move away from the language of sacrifice. Find ways to talk about how your product or service is easier, healthier, more convenient or lower maintenance. Be positive and solutions-focused." She also suggests pointing out actual achievements, rather than sometimes-vague commitments.

Another aspect of "Green PR" is creating and promoting partnerships with environmental charities. As an example, for the launch of my own new book, Guerrilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Planet, my co-author Jay Conrad Levinson and I teamed up with Green America. We announced our partnership in press releases, have their logo all over the website and are donating a portion of the launch proceeds. And they featured our book in two email blasts to their 94,000 subscribers, and link to us from their website.

Using the right language to get your green message across is crucial. Futerra Sustainability Communications, a U.K. marketing agency specializing in green approaches, studied the effectiveness of various terms in sustainability marketing. The study found that language emphasizing empathy, personification, action and intellect (e.g., smart, conscious or savvy) was highly persuasive, as were phrases that focused on connectedness and the big picture (one-planet living). Terms that ranked poorly included "eco-safe" and "conflict."

Language that positions the company with a friendly, human voice also works well. Consider Tom’s of Maine, a natural personal care products company (now owned by Colgate-Palmolive). Tom’s packaging always includes a friendly, down-home note from founders Tom and Kate Chappell. And the website’s product page proclaims, "Since 1981, we’ve proudly listed every ingredient, its purpose, and its source on our packages, so you know what you’re buying." There’s also a prominent link to the ingredients Tom’s refuses to use, again with reasons why.

In her "Five Simple Rules of Green Marketing," green marketing expert Jacquelyn Ottman emphasizes the wisdom of this approach, and its applicability to other companies. This level of transparency, she says, is: unprecedented in the history of consumer goods! Can you do this with your product’s ingredients? How many of them may contain warning labels? (Crest and Colgate each do.) For Tom’s, listing the ingredients, such as natural spearmint oil, helps get consumers over any price barriers at the point of sale. They are choosing a brand with natural ingredients and recognize that it must come with a price. By Shel Horowitz

Source

Despite the fact that Twitter has more than 32 million users, has received massive publicity from both celebrities and government, and produced remarkable results for companies like Dell and Zappos, many business executives still don’t “get” Twitter. Granted, there is an awful lot of noise (“Just got back from the gym…eating pizza again for lunch…watch a Seinfeld rerun”), self-promotion and spam-like content on the world’s most popular microblogging service—and to newbies it can seem like a bizarre online cocktail party where everyone is shouting and no one is listening—but for those who understand and learn to use it effectively, Twitter can be a powerful business tool.

Here are seven reasons every business needs to be on Twitter.

To Interact with Customers

For most business, it’s far easier and more profitable to generate continued or new business from existing customers than it is to acquire new ones. Growing existing customer business requires ongoing communication. Staying in touch with customers on Twitter is not only more real-time than many other techniques, it’s also far more cost-effective than direct mail, attending trade shows, picking up the phone, or even maintaining a customer newsletter. It’s not that Twitter can replace other touchpoints completely of course, but it can reduce the required cost and frequency of high-touch interactions.

To Interact with Prospects

Just as many of your customers are probably on Twitter, so are your prospects. They care far less about your advertising than about what your customers are saying about you, and how you respond. An active Twitter presence enables you to demonstrate strong customer service, rather than just claiming you offer it (after all, who advertises poor customer service?).

To Influence the Influencers

Industry analysts, journalists, bloggers and other influencers from most sectors of the economy are well-represented on Twitter. Tweeting content of your own that will interest them (i.e. not just your marketing materials), retweeting content they post, and engaging in dialog is a great way to get these people talking, and writing, about your company. It’s less formal, more “social” and usually more effective than “cold” outreach.

To Gain Market Intelligence

The fact that customers, prospects and industry thought leaders are all using Twitter make it a valuable tool for monitoring the topics and concerns being discussed. This is a great potential source of new product/service enhancement ideas as well as topics for blog posts, white papers or other content.

To Become a Resource

Prospects don’t care about your products or services—they care about solving their problems. Demonstrating your knowledge of their industry and their challenges, for example by tweeting your thought-leadership blog posts and white papers, makes you a resource they can go to for helpful information. That gives you the opportunity to explain how your products or services can help them, in a consultative fashion.

To Give the Business a Personality

Business websites are, necessarily, one-to-many communication. No matter how compellingly your site presents your value proposition, it’s still formal and impersonal. Twitter is a much more casual and conversational. Again using the example of Zappos, CEO Tony Hsieh has been successful on Twitter by sharing his personality. Unlike a company website, Twitter is immediate, informal and personal.

To Be Part of the Conversation

As noted above, your customers, prospects and key influencers are already having conversations about your industry, your competition—and quite possibly your company—on Twitter. If you aren’t participating in that conversion, you’re missing valuable intelligence, business opportunities, and possibly even the opportunity to prevent damage to your firm’s reputation.

Twitter is far more than a 140-character soapbox for celebrities, spammy “Internet marketers” and the incorrigibly obnoxious. Savvy business tweeters can filter out the cacophony and create valuable dialogs with key participants in their marketplace.

Source

Luxury Market Set to Change Following GFC

The luxury goods market is being redefined and rejuvenated, inline with consumer trends in the wake of economic downturn, global future analysts have predicted.Changes to the way consumers view money, spend money and value “luxury” possessions will see a fundamental shift in the types of products being launched and the way brands communicate and build relationships with consumers, according to new research by The Future Laboratory which was presented at a News Magazines briefing.The briefing follows the latest Audit Bureau of Circulation figures which showed the luxury magazine market was performing strongly, with Vogue (News)up 7.5% in the six months to December, and Harper’s Bazaar(ACP) up 15.6% year-on-year.The global trends research,which was presented for the first time yesterday, revealed that while the luxury market is set to bounce back post-GFC,the types of products purchased and the reasons for them are set to change.“Yes, we have seen a slow down in the luxury market,” said Chris Sanderson, strategy and insight director at The Future Laboratory.“It’s been paced at around 20% in terms of a drop-off in sales (globally). We know it will pick up, but will it pick up in the way it did before? No, it won’t.People will be looking at buying different things for different reasons and in a different ways.And we’ve all got to understand that our relationship with luxury is going to change.”One of the major changes was identified as a shift away from exuberance and excessiveness to “No Frills affluence”.“We found that those who earned $80k before the recession and after the recession were still earning $80k absolutely changed the types of things they were purchasing and,as a result, have redefined the way we understand luxury,” said Martin Raymond, also strategy and insight director at The Future Laboratory.“Luxury used to be about shiny, excessive and bright and then overnight the pendulum swept to something else.”Sanderson added: “As we move into the next decade we have already started to talk about ‘considered consumption .Everything we see is about the consumer who is starting to take more care when it comes to purchasing decisions.”He said this has ramifications for the way advertisers communicate with consumers.“The language of luxury has changed. You can’t say this is the most expensive, excessive product ever, that’s no longer going to cut through, it has to be the most considered, interesting and intellectual.”The research also revealed that advertisers and media outlets including magazines need to begin focussing on the intrinsic values and qualities of their products, and realise they can no longer get away with “hype,celebrity and bling”.“Luxury is heading back to its roots,” said Raymond. “It’s about simplification. Luxury has always been about heritage and the romance of storytelling.”As consumers reconnect in the home, high-end products that are focussed on the home and, in particular, the kitchen, will be in high demand this year.It was also said that global luxury brands will also to focus their attentions on localising products and communications,as consumers demand a more personal relationship. Staying relevant and personal through having mobile phone applications and online stores will also be crucial for brands this year. CELIA JOHNSON

Source

Online sales house Gorilla Nation has opened its second Australian office in Melbourne and appointed ACP Magazines digital advertising head, Sally Wood, as Victorian sales manager.The company, which is focussed on selling site-specifi c,integrated media and promotional programs for advertisers,has opened a Victorian-arm dueto the success of its Sydney business,according to director of sales, James Perry.“Gorilla Nation is making great strides in Australia which compelled us to expand our services into the Melbourne market as well as strengthen our sales team in the Sydney headquarters,” .“Bringing in Sally Wood to lead the Victorian sales efforts is a key component in our strategy to continue delivering complete transparency, market leading innovative ad formats, customer service and scalability.”Wood brings to her new role a strong understanding of online sales, having led the establishment of the digital division of ACP as Victorian digital advertising manager. Here she was responsible for integrating magazine advertising campaigns across the entire ACP digital portfolio of websites for clients including L’Oreal, Target, Foster’s Group and Cadbury Schweppes.Prior to ACP, Wood was an account manager at Yahoo!7 where she managed clients such as Nissan,Mazda, Sensis, Adidas and Just Group.On her move to Gorilla Nation,Wood commented: “It is exciting to be a part of the expansion of Gorilla Nation into the Melbourne area. Gorilla Nation offers real value to brands and advertisers in the Australian Market with the reach combined with the enthusiasts on their sites coupled with the integrated ad campaigns they are producing which are all things I look forward to continuing in the Melbourne division.”To comment click here. JAMES LIVESLEY

Source

Online auctioning giant eBay has been found guilty by a French court for misleading consumers by using misspelt versions of luxury brands as search engine keywords to redirect users to its own links.

The company was ordered by a tribunal to pay 200,000 Euros ($306,000) and additional legal costs to fashion brand Louis Vuitton.

eBay was accused by the tribunal that it had “harmed the reputation of the Louis Vuitton brand” through its actions, and paying search engines Google and Yahoo! to make sure that the misspelt keywords would lead consumers back to its site.

“We are extremely disappointed by this decision. We recognise the facts but we think the sanction is disproportionate,” said Yohan Ruso, head of eBay France.

“This issue is being used by certain rights owners as an excuse to retain total control of what people can buy, where they can buy it from and how much they have to pay,” eBay said in a statement.

Source

Tourism New Zealand through Mindshare has begun a campaign to ‘inspire conversations’ among Australians.

The campaign encourages consumers to send a postcard from a variety of New Zealand archetypes and accompanying epostcards.

The campaign will run online Fairfax properties, initially on their larger portals but moving down to their contextual travel sites. The campaign is designed to target “interactive travellers, people who love to plain their holidays down to the minutiae,” according to Carolynne Moore, Partner, client leadership, Mindshare.

Source

Despite spending increases in the online space, marketers still lack the technology to support their goals in this space, says a new study.

The study, entitled ‘The Face of the New Marketer’, has found that 75% of the 360 marketers surveyed report that using various online tools for personalisation is a priority and 81% claim that it’s very important for them to increase visitor value through compelling product and content offerings. Yet only half report they currently use online personalisation tools (51%).

Collated by online metrics company Coremetrics, the study also revealed that while spending on online marketing efforts has increased, most marketers lack confidence that they are using the right metrics to gauge marketing success and value.

When asked how they would evaluate marketing success at the end of 2009, nearly half (47%) said ‘meeting our key performance indicators’.

“This global survey shows that many marketers are struggling to derive real value from their online marketing tools. They understand the need to personalise messages for target audiences – they just don’t know how to go about it. This is surprising given just how critical tailored marketing efforts are becoming in competitive markets,” said Kevin Mackin, general manager for Coremetrics Australia and New Zealand.

Other findings include:

The two top challenges facing marketers are:

- Obtaining an integrated view of customers across online marketing touch points (45%)
- Interpreting the resulting data (41%)

The three areas that have seen the biggest spending increase this year are:
- Online marketing (69%)
- Generating online business (56%)
- Web 2.0 (55%)

Two-thirds of marketers (67%) indicated that marketing has always been viewed as critical in their organization – only 19% say that marketing is seen as discretionary.
The three most commonly used forms of online marketing are:
- Email marketing (87%)
- Display advertising (86%)
- Paid search (69%)

The three most commonly used marketing measurement tools are:
- Individual online marketing campaign performance (77%)
- Online customer behaviour – per visit/session (76%)
- Display advertising performance based on impressions (69%)

Source

Background

Seeing the popularity of the online channel as an avenue for communities voicing themselves, Community Newspaper Group (CNG) decided to fill what it saw as a visible gap in Perth. CNG wanted to develop a platform for local issues to be discussed, services reviewed and news to be disseminated. Furthermore, the company wanted to go beyond a cursory social media presence to actively build a discursive online community.

Brand: In My Community

Client: Community Newspaper Group

Creative Agency: @www Digital

Objective

§ Provide a ‘live in’ space for people to express their voice in their own community,

§ Aggregate geographically poignant information via newspaper masthead,

§ Segment information to ensure user-relevance,

§ Encourage high levels of user-generated content,

§ Cross-market In My Community newspapers, and

§ Keep it local!

Strategy

To encourage community participation, interactivity was paramount to the website development. Users had to be able to fully engage with content with the ability to rate and comment on content across the site. To create a viable community, users needed responsibility for developing and managing their own groups and publishing their own content, blogs and videos.

The website can be viewed at: www.inmycommunity.com.au.

Execution

In My Community coupled the traditional sources of community information and content, community newspapers, with an online platform. This aggregation put 21 weekly local newspapers into the hands of the community, with the aim of blurring the line between reader and content producer.

Local information for each area encouraged integration into readers routines. @www Digital provided local information for each area on restaurants, bars, cinemas, clubs, a trade directory, real estate listings and local groups.

Results

The website currently has over 7,000 registered members and just under 400 registered online groups. It is steadily growing as community members realise the benefits the site provides.

Local business advertising has increased revenue for CNG. In addition to site advertising, the project has allowed CNG to offer online/print packages.

Community Newspapers of Australia Awards for Excellence 2009 named In My Community one of the country’s best news portals. The judging panel said it was “simple, structured and informative, this site is all about content and the ease with which you can access it.”

“People are moving away from a two world’s view which separates the internet from everyday life and realising that the two combined make one picture,” explained Tristan Fawley, creative director at @www Digital.

“People appreciate the opportunity to circulate information and make recommendations. They are using sites to support real world interaction.”

Source

Since the economy started to decline, many goods and service providers as well as retailers have been looking at different ways in which they can maintain their competitive edge and grow their sales and market place.

Building new business seems to be an alien concept in the current climate but with an effective set of online marketing skills business can be done in new market places around the world with new customers round the clock and all from your office in Ireland. How is this achieved?

Key solutions that are helping companies achieve some of their marketing goals are Paid Search and Natural Search Optimization, part of a huge Online Marketing armoury available to both businesses and individuals.

One of the reasons why business prefer Paid Search in a slow economy is due to the fact that you are better able to measure and adjust your efforts in order to respond to any sudden changes in the market. Even if you prefer Paid Searches if you are not savvy in how to maximise your spend you stand to waste a huge amount of money.

Many retailers are investing in Search Engine Optimization (SEO) as the economy continues to worsen. This enables them to get to their audience directly 24 hours a day. Internet online retailing increased significantly in December 2009.

The most cost effective strategy for all businesses both service and goods based is to increase their funding for SEO and Online Marketing in order to achieve better natural search results and get to a wider audience, and then get as many members of the team trained up on the tools required and how to use them.

While paid search engine marketing allows companies to change their strategies instantly, SEO is a time consuming process allowing businesses to improve their natural search ranking over time, costing them significantly less to maintain in the future, while paid ads are a constant expenditure which provide results faster once they are correctly targeted.

But which marketing method is better? Businesses are aware that Search Engine Marketing is going to be an important strategy when dealing with the hard times currently with us.

However, many businesses have faith in alternative methods of boosting sales with confidence growing that email marketing will perform as well as search during the recession.

The case has also to be made for affiliate marketing in the current climate.

There is also growing evidence that the use of social networking as an effective Online Marketing tool will produce better results than search engine marketing.

The perception is that social networking is less expensive and subsequently more cost effective for business as a marketing tool.

The stark reality is that in Ireland we continue to have a huge skills shortage of these Online Marketing Skills. Graduates from marketing degree courses up to this year had no visible skills in these areas to bring to the business table and we are missing valuable opportunities as a result on a daily basis.

Add to that the lack of awareness among the business community that we could be marketing our goods and services worldwide, twenty four hours seven days a week to massive market places around the world.

Imagine doing business with hundreds of millions of customers worldwide while you sleep… from your office in Ireland. Never has there been a more transferable skillset available to SME’s .

I was there when the dotcom bubble burst. The hype about what could be done online was just that. The hype is no longer and the power to do business online around the world from home is here. Are you up to the challenge? Who can afford not to be the way things are at the moment?

Digital Marketing Manager – Melbourne

Leading international media and entertainment company now looking to hire an online marketing manager. With a constantly evolving product portfolio, the digital marketing manager’s responsibility is to develop digital marketing strategies and campaigns for their theatrical division and continue to build on the existing strong relationships with key digital partners.Some key responsibilities include:

Create and implement thorough digital marketing campaigns within budget and on schedule to ensure the success of each and every project

Develop the ongoing digital strategy to ensure the company’s presence in the market at all times

Manage and implement Digital Advertising, Social Networking and Email Marketing campaigns

Develop campaigns for mobile, in-game and other digital channels/platforms

Develop and implement online publicity and promotional campaigns

Some key attributes you’ll have:

An accomplished and experienced digital marketer with strong experience in both strategy and campaign management

Demonstrable experience in building and maintaining successful digital marketing programs to deliver outstanding results in competitive markets

Highly effective manager able to complete projects to stakeholder expectations within budget and on schedule.

This is a fantastic role for a strategic digital marketer who is passionate about the medium and can bring their wealth of knowledge to this leading entertainment company. We look forward to hearing from you and we’re sorry but we can only respond to people that are a close fit to the above criteria.

Please talk to Sophie Pattenden. Many Thanks.

Source

SEO Account Manager / Account Coordinator Online Marketing – Sydney

E-Web Marketing has recently been listed on the BRW Fast 100 list for 2009. Our desire to continue rapid growth presents a fantastic opportunity for a tech-savvy individual with excellent people skills to work with the leading Online Marketing Company in Australia.

This dedicated Account Management role is a new position in a growing team, reporting directly to the Head of Client Services. Working with a range of new and existing clients, you will be building rapport with a wide variety of contacts, from business owners, to marketing managers, web developers and C-level executives in order to develop and communicate online marketing campaign objectives, progress updates and outcomes in

comprehendible terms.

This is not a sales role. Your objectives will revolve around client satisfaction and retention, setting solid and realistic campaign targets, and educating our clients in order to maintain and expand their online marketing campaigns with the goal of helping clients to grow their businesses online.

With modern, open-plan offices located conveniently near the St Leonards forum and train station, you will be working with a young and enthusiastic team who thrive on challenges and are driven by being an integral part of the success stories of our clients. The company itself has doubled in size year on year, is forward-thinking, and looks to promote from within.

Candidates that catch our eye will be the ones who can demonstrate;

Excellent communication skills (Written, Oral, Presentations, Listening Skills)

Strong project management skills and exceptional time management

Tech-savvy and cluey with the web and Google

Problem solving skills and the ability to work independently

A team spirit and ability to influence others

Ability to adapt easily in an ever-changing, fast-paced environment

Exceptional foosball skills

Previous SEO / SEM experience is a bonus but not required as we can teach the right candidate all they need to know in-house and are looking for a candidate with a thirst for knowledge and career progression within the company.

If you are just looking for a 9-5 job to pass the time – this is not the role for you. We are looking for those who are committed to building a career with E-Web and are more than capable of providing continued progression opportunities for the long term. In return, we at E-Web are committed to assisting our team members in reaching and exceeding all of their goals.

If you are a self motivated individual with a passion for business, and are excited at the thought of growing your career along with the E-Web team, please shoot us your résumé or CV, along with an application letter. Be sure to demonstrate your excellent communication skills in your application letter by telling us a bit about yourself and describing why you feel you will be a great candidate for this particular role. This is a fantastic opportunity for you to learn and progress with some of the best SEO and PPC practitioners in Australia, whilst learning the ins and outs of numerous industries from our

amazing clients.

You can get to know some of the team at our blog ( http://bit.ly/ewebnews ) or have a look at our Flickr albums ( http://bit.ly/ewebpics ).

Please note that we receive a tremendous number of applicants. We try our best to get back to as many of the applicants as we can, but inevitably cannot reply to all of you. A cover letter specific to the role will be a crucial leg-up.

We look forward to hearing from you!

Source

Online Marketing Assistant – Brisbane

Dealer Solutions is a market leading, privately owned and nationally recognised company , specialising in website and software development for the Retail Automotive Industry.   Recently Dealer Solutions has expanded their offerings to include specialist Online Marketing services.

This position will provide someone with an interest in Online Marketing the opportunity to get practical experience with planning, implementing and running Online Marketing campaigns; focusing on Paid Search (PPC) and Search Engine Optimisation (SEO) campaigns in a dynamic environment.

On top of previous experience and a demonstrated interest in online marketing, the successful applicant will need to be able to work as part of a team while still effectively performing a wide variety of tasks independently and to a high standard.

Your day to day responsibilities will include;

Auditing existing websites.

Content creation and content optimisation.

Compiling and analysing data fom different sources and making recommendations.

Keyword Research and Generation

Writing Ad Copy

Managing Paid Search (PPC) bids and budgets.

Making independent decisions based on historical data on how best to optimise a campaign in the future.

Ensuring that assigned tasks are completed on or before deadlines.

You must be able to demonstrate the following skills and attributes:

Tertiary Qualification (Marketing or Communications Preferred but not essential).

Understanding of marketing principals.

Understanding of online market and the different media and services within that space.

Good command of the English language

Basic understanding of SEO, PPC and HTML code.

Intermediate Microsoft office Skills (especially excel).

As part of our great team at Dealer Solutions, you will be working in a fun, modern office environment, minutes from the CBD and close to public transport. Your dedication and efforts will be rewarded with a competitive salary package, training, development, and career advancement opportunities as they arise.If you would like to be part of a move forward organisation and you possess the skills outlined above, then apply to careers@dealersolutions.com.au

Please note: You MUST include a resume.  Only applicants required for interview will be contacted.

Persons currently residing in Australia only need apply.

Source

Online Regional Account Manager – Perth, WA

Circa $100k includes a fully expensed motor vehicle

Working with a World Leading Global brand

Brand New Online Business Stream

Possessing a brand name synonymous with service and performance our client is a leading service provider within the re-marketing industry. Their operations span the Asia-Pacific, the United States, Europe and the Middle East and are backed by the world’s largest privately owned organisation.Recently this organisation has been appointed as a supplier to one of the world’s leading automotive brands. Forming a strategic partnership they are now launching a brand new Online business stream to realise the potential of this partnership.  The Online Regional Account Manager will play an important role in the implementation of this new business with accountability for the roll out and ongoing support of the Online platform across a dedicated territory.

The role will involve extensive travel within Western Australia working closely with Automotive Dealerships and the WA Regional Office.

Specifically the Account Manager will:

Drive, coordinate and deliver the roll out of the Online platform;

Provide initial and ongoing training to ensure program commitments are being achieved;

Take ownership of issues and ensure end to end management to determine their root cause and achieve resolutions;

Develop and maintain strong relationships at multiple levels ensuring high levels of quality and customer satisfaction are maintained;

Manage multiple stakeholder relationships effectively to ensure the success and profitability of the business unit; and

Document appropriate communication for ongoing reporting purposes.

To be considered for this opportunity, you must be able to demonstrate success in a comparable account/relationship management role in an online business / technology solutions vendor along with:

Superior communication, interpersonal and organisational skills;

A self motivated, energetic and engaging style;

Passion for online business / marketing;

A solutions oriented mind set with a strong customer focus;

A proactive, creative and resourceful nature;

Relevant tertiary qualifications in business, marketing, IT or new media; and

The ability to effectively manage multiple and diverse relationships.

If you understand what it takes and have the tenacity to be part of and build something new, this is a fantastic opportunity to join a dynamic business that offers long term career opportunities.To apply on line for this exciting opportunity, please click on the apply button below. Alternatively, for further information please call Hamish Sinclair on (03) 8399 9305.

Source