Certificate in Public Relations (Cert. PR.) by Distance Learning
Public Relations, in this modern era, is an exciting and rewarding career. Effective Public Relations is a key requirement of most companies and organisations.
This Distance Learning course gives participants the skills they will require to develop a career in Public Relations or to enhance their value in other career areas.
Definitions of Public Relations. Public Relations' Relationship with other Functions/Professions - Advertising, Marketing, etc. History and Development of Public Relations in Ireland and globally. Professionalism and Industry Bodies.
Situation Analysis, Research, Objectives, Publics, Implementation, Budgets and Timetables, Evaluation. Planning and Managing a Public Relations Campaign.
Principle Ethical Codes which underpin the Practice of Public Relations. Legal Issues in Public Relations - Copyright, Libel, Slander, Freedom of Information.
Definitions and Typologies of Crises. The Crisis Management Plan and Crisis Management Team. Communicating in a Crisis. The aftermath of a Crisis. Reputation Management.
What the Mass Media needs from Public Relations, and what Public Relations needs from the Mass Media. The Factors involved in Building Effective Relationships with the Media. Dealing with the Mass Media, i.e. Pitching Stories, Interviews, Press Conferences, Photography, Media Relations in a Crisis. Publicity versus Press Relations.
How to Segment Audiences. Serving the Client/Organisation and Serving the Media. The 'Readership Profile'. Media Lists. How to Match Media with Publics. The Role of Press Releases in Public Relations. Creating Angles in Press Releases. Identifying the News Angle in a Story. The Role of Photography. The Ethics of Media Relations. Evaluating Media Relations. Media Monitoring.
Date, Headline, Structure, Wording, Contact Details, Note to Editor. Structuring a Press Release - the Inverted Pyramid Model. The appropriate use of Language for Press Releases. As part of the teaching of this section, students will also cover such issues as, being able to provide reasoning for the Press Release Content, Distribution Lists, Additional Information to be added for a Press Pack, a description of a Photographic Idea and Caption. Writing Styles for different Media and Publics. Analysing a number of Press Releases, and the Media Coverage generated.
Preparing Clients for Interviews, Interviewing Styles and Techniques, Audiences, Preparing Questions and Answers, use of Newsworthy Quotes.
Statements - Tone, Wording, Structure, Clarifications. Speeches - Preparation, Audience, Speech Notes, Structuring of Speech, Use of Language.
Blogs, Microblogs, Chatrooms, Delicious, Email, Flickr, Twitter, Instant messaging, Message Boards, Mobile Internet , New Media Releases, Online Conferencing, Online Surveys, Pay per click, Podcasts, RSS, Search Engines, SEO, Social Networking Service Sites, Video Sharing, Virtual worlds, VoIP, Wiki and Widgets.
Local versus Global Communication, Landscaping Platforms, Channels and context, Online PR Organisational Analysis and Segmentation, Developing Online PR Strategies, Online PR Tactics and SEO considerations, Online PR Planning, Managing Online PR Risk and Opportunities.
Preparation, Content, Structure, Delivery, Visual Aids, Management of Locations and Audiences.
The project is an important part of the course. Each course participant is given the project brief. Participants are asked at the end of the course to produce a Public Relations Pitch Proposal with their recommendations to the examiners. This gives participants the opportunity to use the knowledge they have obtained during the course in a focused way and develops Public Relations Pitching skills.
Online Lecture Modules, Subject Expert Feedback Sessions after each Module, practical case studies, end of module assignments. etc.
The Fitzwilliam Institute Grouphas a panel of Subject Experts with experience in the Industry.
Anyone working in Public Relations in an entry or support position or those who wish to make a career change to PR. The course will also benefit anyone, such as a P.A., who has public relations as part of their job specification. Selection is based on application.
Successful students qualify for the Certificate in Public Relations. The Certificate is awarded at Distinction, Credit or Pass Level and is awarded by the Institute of Commercial Management.
Enrolment for this Public Relations Course will take place on 4th June 2012.
Application for this Public Relations Course is available immediately online through our Public Relations Course Payments Page.
6 weeks to 6 months depending on individual progress.
Request a Brochure for this Course.
$795
Fees may be paid online through our Course Payments Page. Alternatively payments can be made by cheque, bank draft, credit card, debit card or bank transfer.
All fees must be paid before the course begins.
Request a Brochure for this Course.
Disclaimer
Every effort is made to ensure accuracy, however responsibility is disclaimed for any error or omission in this website.
Fitzwilliam Institute Groupcloses on Bank Holidays and for a number of days at Christmas and New Year. Fitzwilliam Institute Groupreserves the right to postpone, cancel or alter courses without notice or to change any of the details in this web page. Fees are not refundable unless the course is cancelled by Event Management Training.
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