EVENT MANAGEMENT TRAINING AUSTRALIA

PROVIDERS OF ACCREDITED PRACTICAL SKILLS TRAINING COURSES FOR OVER 25 YEARS
 

Workshop Programmes:

Successful Event Planning and Design

Topics Covered will include:

  • Event Management Planning
  • Identifying Event Goals
  • Listing Objectives
  • Conducting a Competitive Analysis
  • Create an appropriate Vision and Mission for an Event
  • Managing Event Planning Schedules
  • Feasibility Studies
  • Record Keeping Mechanisms
  • Human Resources and Recruitment
  • The Event Design Process

Practical Activity: Taking a Client Brief the to identify strategic goals and event objectives.

2 Day Course Fee 1195 + GST



Marketing and Public Relations for Events

Topics Covered will include:

  • Marketing Event Principles
  • Needs and Motivations of Event Customers
  • The Market Research Process
  • Effectively Collect and Analyse Market Data
  • Elements of the Marketing Mix
  • Target Marketing Channels
  • Event Direct Marketing Strategy
  • Planning the Event Proposal Strategy
  • Preparing the Event Proposal
  • Budgeting and Buying Advertising
  • Publicising the Event
  • Pre Event Campaigns
  • Methods of Measuring Marketing Activity
  • Formulating a Public Relations Strategy
  • Press Release Writing for Event promotion
  • Planning a Press Conference
  • Writing The Public Relations Plan
  • Press Release Structure
  • Appropriate use of Language for Press Releases

Practical Activity: Write a Marketing Plan to collate all marketing activities, timelines and budgets and formulate an effective Public Relations Plan.

2 Day Course Fee 1195 + GST



Event Budgeting and Logistics Management

Topics Covered will include:

  • Advantages and Constraints of Using a Budget
  • Key Elements of Budgetary Control
  • Forecasting Expenditure
  • Discount and Pricing Plans
  • Supplier Fees and Deposits
  • Basics in Profit and Loss Account
  • Key Elements of Site Planning and Inspection
  • Planning Event Protocol Requirements
  • Sourcing Audio Visual and Technical Support
  • Creating Activity timelines for Running the Event Activities.

Practical Activity: Prepare an Event Budget with a goal to illustrate Event Profitability and all Coordinating, Promotional and Execution Costs.
Practical Activity: Prepare Supplier and Team Activity Timeline to outline the flow of all planning and breakdown activities.

2 Day Course Fee 1195 + GST



Event Sponsorship and Fundraising

Topics Covered will include:

  • Fundraising Events Key Drivers
  • Earning Target for the Event
  • Developing Event Goals and Objectives
  • Sourcing and Working with Volunteers
  • Preparing an Event Action Plan
  • Choosing Sites and Locations
  • Working to a Budget
  • Generating Sponsorship Support
  • Determining Potential Sponsorship Market
  • Assessing Selling Points of the Event
  • Determining Sponsorship Fulfilment Responsibilities
  • Research and Set Sponsorship Pricing

Practical Activity: Develop Marketing and Sponsorship Strategy that reflects the targets and requirements of the event.
Practical Activity: Prepare a Sponsorship Proposal that illustrates the benefits of the event and why sponsors should participate.

2 Day Course Fee 1195 + GST



Successful Sporting Events

Topics Covered will include:

  • Plan a Sporting Event from Conception to Post Evaluation
  • Event Media Marketing and Management
  • Logistics that Apply Across Different Sports
  • Earning Event Sponsorship
  • Managing Corporate and/or Celebrity Hospitality
  • Event Operating Strategy
  • Organising Events Team and Onsite Staff
  • Admissions Management
  • Compliance and Protocol Procedures
  • Planning Awards Ceremonies

Practical Activity: Design a Sporting Event Action Plan to outline all components and timelines of the event.

2 Day Course Fee 1195 + GST



Event H.A.S.A.W. and Risk Management

Topics Covered will include:

  • Central Role of Event Ownership
  • Event Risk Administration
  • Necessary Contracts for Events
  • Obtaining Event Insurance
  • Managing Health and Safety
  • Event Risk Assessment
  • Copyright and Trademark Considerations

Practical Activity: Develop an Emergency Plan to understand the appropriate steps taken in unforeseen circumstances

2 Day Course Fee 1195 + GST



Successful Corporate Events

Topics Covered will include:

  • Impacts Events have on their Stakeholders
  • Use Events to Strengthen Corporate Pride and Values
  • Organising Local and Global Corporate Events
  • Review Corporate Event Types
  • Events as Corporate Motivators
  • Managing Important Corporate Events
  • Determine Corporate Event Theme
  • Organising Corporate Hospitality
  • Negotiating Event Investment Returns
  • Managing Event Costs

Practical Activity: Design a Corporate Event to understand the specific requirements of this sector

2 Day Course Fee 1195 + GST



Presenting the Perfect Event Pitch

Topics Covered include:

  • Pitch Preparation and Research
  • Understanding your Audience
  • Speech Content (Subject Matter and Objectives)
  • Speech Delivery and Variety
  • Body Language
  • Eye Contact, Presentation Aids, Visuals
  • Management of Locations and Audiences
  • Pitch Presentation Structure
  • Perfect Pitch Secrets

Practical Activity: Design and Deliver a Pitch Presentation to learn different styles and practice your skills.

2 Day Course Fee 1195 + GST



Themed Events, Festivals and Productions

Topics Covered coming soon:

2 Day Course Fee 1195 + GST



Successful Event Team Building

Topics Covered coming soon:

2 Day Course Fee 1195 + GST



Project Management

Topics Covered coming soon:

2 Day Course Fee 1195 + GST


 


Testimonials

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  • "Very informative with emphasis on practical skills that are useful. Would (and have) recommended this course to friends and colleagues."...
  • "Excellent! Material covered was all new to me. Trainers were very knowledgeable and have practical work and field experience to apply to the subjects being covered which really enhanced my learning throughout the course."...
  • "Extremely thorough, very comprehensive course with instruction by knowledgeable professionals whose experience is evident throughout the course."...
  • "I would highly recommend this course. The trainers understand and have encountered “real world” conditions and are gifted in the manner in which they pass on their experiences."...
  • "Excellent organisation and the trainers were first class. I learned an enormous amount and will recommend Event Management Training to anyone."...