Workshop Programmes:
Topics Covered will include:
- Event Management Planning
- Identifying Event Goals
- Listing Objectives
- Conducting a Competitive Analysis
- Create an appropriate Vision and Mission for an Event
- Managing Event Planning Schedules
- Feasibility Studies
- Record Keeping Mechanisms
- Human Resources and Recruitment
- The Event Design Process
Practical Activity: Taking a Client Brief the to identify strategic goals and event objectives.
2 Day Course Fee 1195 + GST
Topics Covered will include:
- Marketing Event Principles
- Needs and Motivations of Event Customers
- The Market Research Process
- Effectively Collect and Analyse Market Data
- Elements of the Marketing Mix
- Target Marketing Channels
- Event Direct Marketing Strategy
- Planning the Event Proposal Strategy
- Preparing the Event Proposal
- Budgeting and Buying Advertising
- Publicising the Event
- Pre Event Campaigns
- Methods of Measuring Marketing Activity
- Formulating a Public Relations Strategy
- Press Release Writing for Event promotion
- Planning a Press Conference
- Writing The Public Relations Plan
- Press Release Structure
- Appropriate use of Language for Press Releases
Practical Activity: Write a Marketing Plan to collate all marketing activities, timelines and budgets and formulate an effective Public Relations Plan.
2 Day Course Fee 1195 + GST
Topics Covered will include:
- Advantages and Constraints of Using a Budget
- Key Elements of Budgetary Control
- Forecasting Expenditure
- Discount and Pricing Plans
- Supplier Fees and Deposits
- Basics in Profit and Loss Account
- Key Elements of Site Planning and Inspection
- Planning Event Protocol Requirements
- Sourcing Audio Visual and Technical Support
- Creating Activity timelines for Running the Event Activities.
Practical Activity: Prepare an Event Budget with a goal to illustrate Event Profitability and all Coordinating, Promotional and Execution Costs.
Practical Activity: Prepare Supplier and Team Activity Timeline to outline the flow of all planning and breakdown activities.
2 Day Course Fee 1195 + GST
Topics Covered will include:
- Fundraising Events Key Drivers
- Earning Target for the Event
- Developing Event Goals and Objectives
- Sourcing and Working with Volunteers
- Preparing an Event Action Plan
- Choosing Sites and Locations
- Working to a Budget
- Generating Sponsorship Support
- Determining Potential Sponsorship Market
- Assessing Selling Points of the Event
- Determining Sponsorship Fulfilment Responsibilities
- Research and Set Sponsorship Pricing
Practical Activity: Develop Marketing and Sponsorship Strategy that reflects the targets and requirements of the event.
Practical Activity: Prepare a Sponsorship Proposal that illustrates the benefits of the event and why sponsors should participate.
2 Day Course Fee 1195 + GST
Topics Covered will include:
- Plan a Sporting Event from Conception to Post Evaluation
- Event Media Marketing and Management
- Logistics that Apply Across Different Sports
- Earning Event Sponsorship
- Managing Corporate and/or Celebrity Hospitality
- Event Operating Strategy
- Organising Events Team and Onsite Staff
- Admissions Management
- Compliance and Protocol Procedures
- Planning Awards Ceremonies
Practical Activity: Design a Sporting Event Action Plan to outline all components and timelines of the event.
2 Day Course Fee 1195 + GST
Topics Covered will include:
- Central Role of Event Ownership
- Event Risk Administration
- Necessary Contracts for Events
- Obtaining Event Insurance
- Managing Health and Safety
- Event Risk Assessment
- Copyright and Trademark Considerations
Practical Activity: Develop an Emergency Plan to understand the appropriate steps taken in unforeseen circumstances
2 Day Course Fee 1195 + GST
Successful Corporate Events
Topics Covered will include:
- Impacts Events have on their Stakeholders
- Use Events to Strengthen Corporate Pride and Values
- Organising Local and Global Corporate Events
- Review Corporate Event Types
- Events as Corporate Motivators
- Managing Important Corporate Events
- Determine Corporate Event Theme
- Organising Corporate Hospitality
- Negotiating Event Investment Returns
- Managing Event Costs
Practical Activity: Design a Corporate Event to understand the specific requirements of this sector
2 Day Course Fee 1195 + GST
Topics Covered include:
- Pitch Preparation and Research
- Understanding your Audience
- Speech Content (Subject Matter and Objectives)
- Speech Delivery and Variety
- Body Language
- Eye Contact, Presentation Aids, Visuals
- Management of Locations and Audiences
- Pitch Presentation Structure
- Perfect Pitch Secrets
Practical Activity: Design and Deliver a Pitch Presentation to learn different styles and practice your skills.
2 Day Course Fee 1195 + GST
Topics Covered coming soon:
2 Day Course Fee 1195 + GST
Topics Covered coming soon:
2 Day Course Fee 1195 + GST
Topics Covered coming soon:
2 Day Course Fee 1195 + GST
